Swisscom retains the KWD Webranking crown in Switzerland followed by Credit Suisse Group and UBS. The 8th edition of the research found no improvement in Swiss results between 2010 and 2011
The telecommunications provider Swisscom, with 71.75 points, retains the top spot in the KWD Webranking awards for the third year in a row, closely followed by Credit Suisse Group (70), gaining the second position from UBS (68), which dropped to third.
This year the Swiss ranking was expanded to 70 companies from 48 to provide an even more significant study of the country’s online corporate communications landscape. Of the new entries, Alpiq Holding and Kuoni did best, finishing in 21st position.
Givaudan, with an improvement of 7 points, is the best improver compared with last year’s edition, followed by SGS (+5.5), Logitech (+5.25), Sulzer (+5.25) and Roche (+4.5).
The average Swiss score dropped to 38.4 from 46.9, although the decrease is mainly due to the introduction of more companies, all of which scored less than 50. Considering only the 46 companies analysed both in 2011 and 2010, this year’s average score would be 44.3 points, a decline of 2.6 from 2010.
The study shows that the quality of Swiss corporate websites remains virtually unchanged between 2010 and 2011: this is confirmed by the decrease in the average score and by the fact that three quarters of the companies scored less than 50 points, considered a minimum level for an effective corporate website that responds to user needs.