OMV wins for the first time the KWD Webranking in Austria followed by Erste Group and Zumtobel. The 7th edition of the research found little improvement in Austrian results between 2010 and 2011
The Austrian oil and gas company OMV, with 61.75 points, gains the top spot in the KWD Webranking awards for the first time, followed by Erste Group (58), mainting the second position and Zumtobel (56), which advanced to third from last year’s fourth place.
This year the Austrian ranking took into consideration the 20 blue chips companies included in the ATX index, down from the 44 evaluated last year (drawn from the ATXPrime index). The average Austrian score rose to 44.8 from 42.8, but considering only the 20 companies analysed both in 2011 and 2010, the average score last year would have been 49.1 points, 4.3 points more that this year’s average.
Only five companies improved their score this year. The corporate and investment bank Raiffeisen International is the “best improver” with an increase of 4.75 points, followed by OMV (+1.5), Telekom Austria (+0.75), RHI (+0.5) and Verbund (+0.25).
The study reveals that the Austrian corporate websites made no significant progress between 2010 and 2011. The score of the top performers increased slightly in 2011, although it remains very low compared to the European counterparts. Moreover, more than half of the companies scored less than 50 points, considered a minimum level for an effective corporate website that responds to user needs.
KWD Webranking 2011 Austria Top20 Executive Summary
Article in Wirtschaftsblatt (in Austrian)
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