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Finnish corporate websites retain the leading position

Just like the last few years, the web presence of 50 listed companies in Finland outperform all European counterparts in the 20th edition of Webranking by Comprend. The overall average score of Finnish companies is 59.1 out of 100, which is 3.5 points higher than last year. Despite a strong performance, Finnish companies show a minor decrease in the fulfilment of providing share information to their investors and analysts. However, Finland is still unbeatable in the financial sections related to investor relations, the share, reporting and in governance.

See the full Finnish result here

Governance and investor-related areas: constant bright spots

When looking at how Finnish companies meet the demands of capital market stakeholders we can see that the performance is much like last year. In comparison to all European countries, Finland outperforms in providing content covering investor relations, the share, financial reporting and corporate governance. We can see a minor decrease in providing share information which may be explained by the fact that most Finnish companies fail to present updated share capital history including corporate actions.

Compared to last year’s high score for their governance section, Finnish corporate websites have surpassed their performance averaging at 80% of the total score. Compared, the corresponding fulfilment level for the 500 largest companies in Europe gained a modest 40%. Information on management and board share transactions is a main highlight with 44 out of 50 companies gaining full score. 

76% of Finnish companies present financial figures per different business areas which only 24% of the 500 largest European companies do. Financial key ratios are also offered by 48 out of 50 companies. What is mainly missing on Finnish corporate website, in terms of content related to investor relations, is comprehensive information on financial goals with clear descriptions on how to reach them. 

Among all Finnish companies, Wärtsilä has the best performance on financial reporting. Kesko takes the top position for its provided IR-content. Five Finnish companies are close to a full score for their Governance sections: YIT, Cargotec, Nokian Renkaat, Tikkurila and Uponor.

 

CSR and Career information: lagging behind the financial information

Providing information about CSR on the corporate website has become a necessity for companies across all industries. Stakeholders demand transparent and measurable CSR content. This is inconsistent with Finnish corporate websites not having improved much since last year, averaging 39% of total score. Most requested by stakeholders is transparency about tax policy and detailed information on tax payments in different markets – content that only 15 out of 50 Finnish companies gained a score for.

The companies that perform best in the CSR section are Kesko, Stora Enso and SSAB.

Finnish companies have raised the bar when providing information to jobseekers, averaging 41% of total score. Despite an uplift from last year (35%) and better fulfilment than the 500 largest European companies (38%), they still miss opportunities to attract relevant job applicants. 98% of jobseekers look for information about what it is like to work at the company in terms of work environment, corporate culture and values. Yet, Finnish corporate websites average half of the total score. Finland also falls short on providing information about competence development (40%), compensation policy (28%), benefit offerings (26%) and HR contacts (12%).

Finnish companies that best meet the needs of jobseekers are Kesko, Outotec and Wärtsilä.

 

Website functionality: responsive with rather high page loading speed

Results from our Comprend Capital Market Report 2016 shows that browsing the web through mobile devices is now the new norm. 88% of Finnish companies meet the needs of their visitors by providing a responsive website compared to only 68% of them last year. When asked, the capital market respondents stated that page loading speed is by far the most important feature of a corporate website. Most Finnish websites have a rather high speed on desktops (70%) but fewer on mobile devices (26%).

Kesko is the company with the best performance in the Features and functionalities section.

 

Results in Webranking by Comprend 2016-2017 - Finland

The top 3 best performing companies remains the same as last year. Kesko secured the top position, receiving an impressively high score of 92.2 points. Wärtsilä received the second highest score of 87.9 points. Despite a decreased score by 2.8 points, Fortum retained the third place followed by Stora Enso and ValmetThis year's climber is SSAB, increasing its score by 12.2 points from last year, moving from 16th to 6th place.

Rank     Company      Score
1 Kesko 92,2
2 Wärtsilä 87,9
3 Fortum 76,3
4 Stora Enso 74,5
5 Valmet 74,5
6 SSAB 72,6
7 Metso 72,5
8 Tieto 69,7
9 Metsä Board 68,5
10 Outotec 67,9

See the full list here

Read the post in Finnish newspaper, Kauppalehti.fi (In Finnish)

For further information please contact Helena Wennergren, Head of Research at +46 70 971 12 10 or helena.wennergren@comprend.com.

 

Webranking

Webranking is Europe's leading survey of corporate websites and the only global ranking that is based on stakeholder demands. By identifying what the corporate audiences expect, we can help companies identify how to improve their corporate website content to better meet stakeholder needs.

Learn more about webranking

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Further reading

December 22, 2016

Comprend's Web Management Report and the Careers Report are here!

December 15, 2016

The Swedish capital market questions digital annual reports – is digital really wrong or are we just doing it the wrong way?

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