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Sustainability + Corporate strategy = true!

The CSR spotlight report presenting the results and our findings in the CSR area from Webranking by Comprend 2015-2016 is now available. 

Are you ready to save the world? Well, we really don’t expect you to do that on your own. No, we are simply wondering if you are doing enough to make the most of your sustainability work. Digital communication is almost limitless in its reach, and in the opportunities it offers to communicate with your stakeholders.

The CSR spotlight report presenting the results and our findings in the CSR area from Webranking by Comprend 2015-2016 is now available. 

Download the report here

The report is produced together with our colleagues at Hallvarsson & Halvarsson, and some of the experts within the H&H Group share their advice:

"I am as concerned with the ‘eternal principles’ of effective communication as with the opportunities that new technology and channels bring. Therefore, my advice is old school – always start with why – so as to not lose sight of your purpose. Who are you talking with, what do you want to achieve and how will you follow up?"

Karolina Dubowicz, Senior Consultant at H&H

People care about other people rather than companies. It is therefore crucial that the content puts the company at the centre of a conversation that stakeholders actually care about and want to participate in, regardless of whether it is on the web or a discussion elsewhere. 

Dora Streiffert, Head of Sustainability at Jung Relations

The key is to consider content and its distribution when reaching out to your stakeholders. Ensure you know your target group so you can combine what you want to tell with what the group wants to hear. When distributing content, you need to help the target group find it, for example through PR, spokespersons or by engaging directly with employees.

Jessica Bissmark, PR & Communications Consultant at Springtime

 

For more information about Webranking and CSR please contact Helena Wennergren, Head of Research, helena.wennergren@comprend.com, +46 70 971 12 10.

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