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Shoot better films using your phone

Almedalen – a festival for politicians and corporates – starts next week in Sweden, and our sister agency Creo will be in attendance, as will Comprend. Whether you’re going there or not, here are some helpful tips Creo have come up with to help you shoot films for social media using your phone.

  1. Keep the phone still while shooting. Let the object move instead.

  2. Use a tripod or self-propeller: there will be a significant difference in stability.

  3. Using a headset microphone will deliver much better sound quality than the built-in microphone.

  4. Avoid "spray filming", i.e. do not try to get everything in one shot. Instead, take several short clips from different angles.

  5. Choose a place with good light e.g. outside or near windows. If possible, use a lamp to avoid backlight!

  6. Vary the angles e.g. close-ups (on objects, people etc) and wide angles (landscapes, places, groups).

  7. Think about the scene you want to take before pressing REC.

  8. Have margins: leave a few seconds at the beginning and end of the clip to make sure you’ve captured it all.

  9. ALWAYS film in landscape if the movie is to be used on YouTube, Facebook or Instagram.

  10. Good luck, have fun and dare to fail a little bit.


Need some help with your films in Almedalen? Learn more about what Creo can do for you on (in Swedish).

Let's meet!

Don't hesitate to contact us to find out how we can help you.


Staffan Lindgren
+46 70 971 12 12


  • Sveavägen 20, PO Box 3666
    103 59 Stockholm


Phil Marchant
Managing director UK
+44 7740 933 415


  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom