The Swiss weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Switzerland edition in collaboration with Lundquist. The findings reveal a steady Swiss performance in a European context.
Swisscom (79.2 points), Sika (77.7 points) and Sonova (76.9 points) maintain their dominance in the ranking, as they find themselves yet again on the Swiss podium. Swisscom, this year’s winner, also makes it into the top 10 of the European ranking, the first time a Swiss company has been in the top 10 in Europe in the last 5 years, while second and third place Sika and Sonova secure their spot in the European top 20.
The Swiss average rose 0.4 points, reaching 45.3 points. This year the research evaluated 52 Swiss companies.
Swisscom, Sika and Sonova maintain their dominance in the ranking, as they find themselves yet again on the Swiss podium. Swisscom, this year’s winner, also makes it into the top 10 of the European ranking, the first time a Swiss company has been in the top 10 in Europe in the last 5 years, while second and third place Sika and Sonova secure their spot in the European top 20.
Amongst the best improvers, we see travel retailer Dufry, having launched a new website this year, and private markets firm Partners Group.
Three macro trends stood out in the world of corporate digital communications in Switzerland:
1) The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in burgeoning markets and new business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategic evolution.
2) Although Switzerland is projected to be the first country to achieve full compliance with the UN Sustainable Development Goals by 2030, digital transparency on sustainability topics remains low among listed companies, with many expecting a formal report to do almost all the work rather than using the corporate website to reach stakeholders.
3) In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.
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