By Ellinor Olmarken & Jenny Fernvik
Since the evolution of digitalization, the physical world has been rather separated from the creation of digital experiences. But this era is coming to an end, and not that slowly. The upcoming trend to connect digital and physical and deliver a seamless product or service will demand changes.
By 2020, industry experts estimate that more than 50 billion physical objects will be connected to the Internet. This is what is called the Internet of Things (IoT). So now is the time to change the focus from not only digital, but to digital and physical or sensory experiences. Instead of creating interaction experiences only with digital devices in mind, the experience design work will also have to cover a physical layer.
With the IoT – having billions of physical objects connected to the Internet consuming, generating, and communicating data – companies will have many more possibilities to create and offer services around a product. Here are a couple of examples:
For many customers, a huge part of the user experience is based on how they feel they are being treated. Some would even pay more for a better experience. IoT-based insights can help you communicate more effectively with your target groups, better understand their needs or desires, and create personalized messages that can quell frustration and reward loyalty.
This will require changes for brands and organisations when it comes to both product/service development and company structure.
A digital user interface for an IoT application will need to be clean, intuitive, and fast. All the standard usability best practices will be brought to bear when designing the interface, including meaningful feedback, a logical flow, and good user assistance. And not to forget that many, perhaps most usage situations will involve mobile devices.
Digital experts and designers will need to acquire greater knowledge in physical experience design, and how to connect it to a digital strategy. New physical and digital design capabilities may be needed in-house and closer collaboration between physical and digital design specialists will become a necessity for all parts.
Here are a couple of things you can do to get started:
For more information on how we can help you with user experience design, contact Jenny Fernvik at firstname.lastname@example.org.
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