Last week was officially the day when Google’s new mobile-friendly algorithm went into effect. The Media are referring to this as “mobilegeddon”, but we at Comprend consider these changes as a coming of age story – rather than the end of the world. It marks an important paradigm shift and reinforces the significance of mobile devices in today’s digital world.
When Google says something is important, people listen. And now the influential search engine is telling us that it’s high time to prioritise mobile-friendly sites. With the latest algorithm, Google will favour responsive websites by boosting their search rankings on smartphones and tablets, while those that are not responsive, will be downgraded in Google’s mobile search results or not shown at all if the search originates from a mobile device.
If this leaves you feeling anxious that your site will be penalised, you’re not alone. Our experts are here to help shed some light on the topic.
It’s important to remember that this isn’t doom and gloom; Google makes these changes with the user in mind. Reading articles where you have to pinch and zoom to read text does not make for a good user experience. Think of how frustrating it is when you try to click links that are too close together on a mobile device. Making your site responsive means improving the viewer’s experience, which is something all websites should prioritise.
What you can do:
Mobile prioritisation should not come as a surprise to those working in the digital arena. It’s a basic requirement in today’s landscape and Google’s changes signify that mobile is coming into it’s own. It is important to alter our perceptions and realise that a site can’t be user-friendly unless it is mobile-friendly.
Google’s new pecking order shows how quickly the times have changed; both in terms of how users access information and what/how information is deemed relevant. One of Google’s most important measurements has always been if a site contains relevant information against a user’s query. However, now information must not only be relevant, but also suitable for the device used.
Here are a few things to keep in mind:
It’s impossible to predict how much of a shakeup Google’s new algorithm will cause. Some organisations will notice no change, and some will see their sites drop out of the search rankings altogether. The impact will naturally depend on just how much mobile traffic you receive.
The good news for Web Managers is that these changes provide an unassailable piece of ammunition towards building a business case for the adoption of responsive design.