Italian companies improving, but two thirds not meeting stakeholder requirements

By leah schothorst

Webranking by Comprend shows that even though Italian companies are improving, they continue to lag behind Europe when it comes to presenting the most basic information required by stakeholders. Whilst Italian companies are investing in the presentation of financial data …

Webranking by Comprend shows that even though Italian companies are improving, they continue to lag behind Europe when it comes to presenting the most basic information required by stakeholders. Whilst Italian companies are investing in the presentation of financial data and financial documents and thus remain strong on matters of disclosure, compared to the rest of Europe, Italian companies are less effective at communicating business strategy as a perceptible equity story.

Eni takes the top spot, again

The Italian weekly CorrierEconomia reported exclusively today that Eni has repeated its win from last year with 89.1 points out of 100. Thus, Eni obtained the title of best company in digital corporate communications in the Webranking by Comprend 2015-2016 Italy, in collaboration with Lundquist. It is followed by telecommunications company Telecom Italia, which regained second place with 86.6 points and utility company Snam, now in third place with 85.9 points. The Italian average score rose 2.8 points from 40.5 to 43.3.

Eni, Telecom Italia and Snam also received the top spots last year – which signifies that, in order to achieve excellence in digital communication and transparency, companies must work hard on a continual basis to consistently prioritise digital communication.

Six companies improve their scores

Italian companies improved an immense amount since last year, with six companies improving by more than 10 points, up from three companies last year. Salini Impregilo and YOOX Net-A-Porter improved by an impressive 20 points. Two companies, utility company Edison and tele-manufacturing company Prysmian, also managed to climb into the top 10.

The Italian edition has excluded 35 companies with consistently low scores throughout the years, leaving 70 Italian companies contending for the Webranking title.

Research highlights:

• Italian companies strong on past disclosure, yet weak in presenting future vision
• Sustainability and employer branding: missed opportunities to show long-term vision
• Scarce willingness to engage in dialogue on social media

Webranking Italy 2015-2016 – Top 10

• Eni – 89.1
• Telecom Italia – 86.6
• Snam – 85.9
• Gruppo Hera – 84.6
• Generali – 79.5
• Pirelli & C. – 70.4
• Terna – 64.2
• Mondadori – 63.8
• Edison – 63.2
• Prysmian – 63.2

See the full Italian results here.

More information

For more information about Webranking and the global findings, please download the 2015-2016 Webranking Highlight Magazine

2015-2016 Webranking by Comprend Italian results white paper. (in Italian)