Posts from 2016

December

Comprend's Web Management Report and the Careers Report are here!

We are happy to let you know that both our Web Management Report and Careers Report have now been published. The two reports reveal key insights on what the trends of 2016 means for companies’ corporate communication and digital presence – from the perspectives of Web Managers and job seekers.


Happy Holidays!

2016 is coming to an end and soon a new year will begin. But before the clock strikes midnight on New Year's Eve we would like to thank you for spending 2016 with us.


Finnish corporate websites retain the leading position

Just like the last few years, the web presence of 50 listed companies in Finland outperform all European counterparts in the 20th edition of Webranking by Comprend. The overall average score of Finnish companies is 59.1 out of 100, which is 3.5 points higher than last year. Despite a strong performance, Finnish companies show a minor decrease in the fulfilment of providing share information to their investors and analysts. However, Finland is still unbeatable in the financial sections related to investor relations, the share, reporting and in governance.


The Swedish capital market questions digital annual reports – is digital really wrong or are we just doing it the wrong way?

Are digital reports really wrong or are we just doing it the wrong way? In Comprends’ yearly surveys of the capital market up to 91% of respondents prefer a downloadable PDF as their medium for reading annual reports. The trend among Sweden’s top 100 companies is caused by a stagnation in number of digital reports available in 2016. Analysts and regular readers of financial reports say the PDF format is user friendly, dependable and makes data easy to compare to other reports.


Webranking results are being released

The results of this year’s Webranking by Comprend have started to be released. As usual we have ranked more than 800 companies including Europe's 500 largest companies and the 100 largest companies globally.


SIME hot topic: How does all this affect us humans

Are we becoming astronauts in our own bodies? From the ethical implications around the world's first head transplant to how much encouragement a human being needs a day to perform at its best.


SIME hot topic: Robotics – will the robots take over?

The talks in Silicon Valley are all about robots right now but the discussion has gone from the techy how to, to more ethical questions and reflections. How does our way of commanding digital assistants affect the way we humans talk to each other?


SIME hot topic: Leadership and how to run a business when everything is changing so fast

The two days at SIME were packed with interesting topics, speakers and workshops where one of the most recurring topics was how to be a good leader for your business and team when the world is changing faster than ever.


Leadership, robotics and how it affects humans – hot topics at SIME 2016

Comprend attended SIME, Northern Europe's largest conference about the Internet and digital opportunities. Here are a couple of highlights on the main topics; leadership, robotics and how it all affects us humans.


New entrants drag down Portugal's digital corporate communications showing

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that the average online communications performance of major Portuguese listed companies dropped significantly after new companies were added to last year's roster.


November

Comprend surveys - a charitable cause

Thanks to this year's survey respondents, Comprend has donated 2400€ to charity. The total sum was a three-way split between Médecins Sans Frontières, WWF and Hand in Hand. The surveys play a pivotal role in the yearly Webranking process.


Italy´s non-listed companies´ ranking now out

SACE, Pirelli and Ferrovie dello Stato clinch the titles for best online communicators in Webranking by Comprend Italy Non-Listed 2016-2017 Research


VR, AR and AI – what is possible now and in the near future

At Web Summit 2016 in Lisbon the focus on Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI) dominated the presentations and these technologies were a recurring topic. But how and when can they be used by companies engaging with their audiences.


Understanding the millennials

At Web Summit in Lisbon there was a lot of talk about the millennials generation – that is to say the people born after 1982. What makes them tick, what do they want, how do they behave, consume and interact? And how can brands reach them and engage with them?


Is your design helping or distracting the user

UX, user experience, was a well talked about topic at this year’s Web Summit. When brands, services and experiences are fighting over the users’ time and attention – what responsibilities do service designers have. Is the goal of a service that the users spend the maximum amount of time or that the users can actually achieve their own goals through the service?


Smaller listed Swiss companies outperform larger peers


Snam, Gruppo Hera and ENI round up this year’s Italian podium

The Italian weekly Corrier Economia reported exclusively today the findings of the latest Webranking by Comprend 2016 Italy edition in collaboration with Lundquist. 


Swedish companies improving their digital communication

The results of this year’s Webranking by Comprend in Sweden shows that the 100 largest companies have improved their communication with the capital market and jobseekers compared to last year. Swedish companies are strong in providing financial reports and governance information, but don’t meet the demands within CSR and careers. Cloetta is this year’s best performing company, followed by this year’s improver SEB, and SCA.


Svenska företag allt bättre i sin digitala kommunikation

Årets svenska upplaga av Webranking by Comprend visar att de 100 största företagen har förbättrat sin kommunikation med kapitalmarknad och jobbsökanden jämfört med förra året. 


UK companies fall behind - Webranking 2016-2017


October

Join us at Episerver Ascend Nordic

Don't miss out on one of the most important digital events of the year. On November 9th Episerver will gather customers as well as partners in the Ericsson Globe Arena in Stockholm for a full day of inspiring keynotes, customer cases and sessions from marketing and commerce innovators. A day that will help you take the next step in your digital journey! 


Case study: The Evolution of Informa

How research, strategy and design of the corporate website helped Informa to become a FTSE100 company and get one of their analysts to call it “one of the best and most beautiful corporate websites” and win Best FTSE100 corporate website at the Corporate & Financial Awards.


New colleagues at Comprend

We have a great year behind us at Comprend and we've been busier and more successful than ever with great results.


September

Webinar: German sustainability communications

Learn about German top performers in sustainability communications, trends in sustainability communications, European benchmarks and essentials for sustainability communication concerning materiality and strategy.


H&H Group strengthens its video communications offering with the acquisition of Creo

We’re happy to announce that H&H Group, our parent company, has acquired Creo Media Group, the leader in Sweden in strategic video communications.


August

2016, a year of awards for Comprend’s clients

It has been a good year for Comprend as three of its clients win big in this year’s awards so far.

Congratulations are in order for Informa, Provident Financial and BBVA for winning multiple awards as well as being shortlisted and nominated for further awards later this year.


What’s new on social media

Keeping up with the changes on the social media scene is always a challenge. The services and functionalities are constantly evolving. New rules, changes in ownership and new user terms can also have a huge effect on users and brands. This is our guide to the changes on the social media scene during summer of 2016 and how to handle them.


July

Roche, Merck Kgga and Sonova Receive Top Positions in Webranking Sector Report on the Healthcare Industry

Comprend is pleased to announce the first Webranking by Comprend sector report focusing exclusively on the healthcare sector. The report, produced in collaboration with Lundquist, reveals that European healthcare firms improved their overall score by 1 point since 2014, indicating that the sector is making slow progress in answering to the calls of stakeholders.


June

Digitally transforming annual reporting with BBVA

Following the successful strides forward with the BBVA in 2014 report, this year we collaborated with BBVA to create a fully digital annual report.


Webranking 2016-2017 kicks off

Summer is here, which means it is also time for the 20th edition of Webranking by Comprend. Webranking is the only global ranking that is based on stakeholder demands. More than 800 companies are ranked by surveying their websites and corporate social media channels to see how well they meet the expectations by the capital market and jobseekers.


European insurance companies rising stars of online corporate communications

In an opinion piece published exclusively by Insurance Day, the 2nd annual edition of Webranking by Comprend’s sector report on insurance reveals that European insurance companies improved their average score by 5.3 points since 2014, indicating that the once dormant insurance sector is beginning to wake up to the calls of stakeholders. 


Digital transparency for Europe’s biggest banks remains lacklustre

In an opinion piece published in International Banker this week, Webranking by Comprend takes a closer look at how the European banking sector is meeting the growing expectations of stakeholders in terms of transparency and dialogue through digital channels.


Companies struggle in building their employer brand online

In the Talent Management Barometer, 80% of executives and HR leaders say their employer branding will become more important to attract and retain the right talent in the future. The survey, which investigates how prepared companies are in the quest for talent, covers the Swedish market and this year includes a special section on employer branding. Findings suggest that most companies have a long way to go in the digital age as 82% of respondents claim they are not satisfied with the way their organisations build the employer brand online.


Boost the value of your annual report

A company’s annual report is so much more than just a report and account of the year that has passed. It contains the story of the whole company in a concentrated and revised format. The opportunities for using all, or parts of the annual report to help build a brand are greater than ever before, even more so in digital channels. 


Boosta värdet av din årsredovisning

Ett företags årsredovisning är så mycket mer än en redovisning av året som har gått. Här samlas berättelsen om hela företaget i en koncentrerad och genomtänkt form. Möjligheterna idag att använda hela eller delar av årsredovisningen som varumärkesbyggare är större än någonsin, inte minst i digitala kanaler.


German companies intensify their digital corporate communication

Webranking by Comprend is the leading survey of digital content presented by listed companies. This year's ranking found that German companies have improved their digital communications activities. Important improvements were made primarily to the corporate governance and about us sections. In addition, German companies have substantially improved the availability of responsive websites.


April

Belgian corporate websites fall behind

The 19th edition of Webranking by Comprend shows that Belgian corporate websites aren’t improving as their European peers are. Compared to last year, the corporate websites of Belgium’s largest listed companies have dropped slightly wereas the average score of Europe’s 500 largest companies has increased.


FT Europe 500 companies improve digital corporate communications

The 19th annual edition of Webranking by Comprend reveals that while Europe’s 500 largest multinationals are improving their online communication, they still have a way to go to adequately respond to capital market needs.


Svenska företag inte rustade för den digitala talangjakten

I Talent Management Barometern 2016 säger 80% av deltagarna att företagets arbetsgivarvarumärke kommer spela allt större roll framöver för att attrahera och behålla rätt medarbetare. Undersökningen, som tittar på hur svenska företag är rustade för jakten på talangerna, gör i år en fördjupning om  företagens employer branding arbete. 82% av företagsledarna och HR cheferna i undersökningen medger att man inte är nöjd med företagets omställning för att möta talangerna digitalt. Ett alarmerande resultat menar kommunikationsbyrån Comprend.


Sustainability + Corporate strategy = true!

The CSR spotlight report presenting the results and our findings in the CSR area from Webranking by Comprend 2015-2016 is now available. 


March

Danish listed companies show a minor decrease in web presence

Webranking by Comprend 2015-2016 has assessed the corporate websites of 803 companies within Europe and beyond on how well they fulfil the digital content needs of stakeholders. This year's results show that Danish companies have a slightly weaker web presence in comparison to last year – resulting in reduced average scores in every section except governance and functions.


The content driven corporate website

In corporate communications, your corporate website is an important content hub. As such, it requires the same attention as any website in order to make content attractive, engaging and understood by visitors. The way to do this is to have a content driven mindset when you build and structure your website.


February

French corporations progress in their quest for effective digital communications

The 19th annual edition of Webranking by Comprend, the leading in-depth research into the status of major listed companies’ online communications, found that French companies have made progress towards offering their corporate audiences the information they expect in digital channels.


The capital market increases demands on CSR

According to this year's Webranking by Comprend, there is an increased demand from the capital market for information about CSR and sustainability on corporate websites. This is especially true when it comes to strategy, clear metrics and information about where companies pay taxes.


Migros comes out on top in second Webranking study into Swiss non-listed companies


January

Hallvarsson & Halvarsson Group acquires Jung Relations


Remuneration policies: transparency in board and executive pay

Corporate remuneration, or the salaries of executives and the board, is a topic that is often buried deep within the annual report. However, stakeholders want this information clearly communicated on the corporate website – something very few companies do.


Improving ROI on digital annual reports

Recently, Comprend analysed the digital annual reporting activities of 49 companies which, according to Webranking by Comprend, had the best digital annual reports this past year.


Norwegian corporate websites fall behind Nordic counterparts

The 19th edition of Webranking by Comprend shows that Norwegian corporate websites fail to perform against other countries in the Nordic region. The lag is mainly explained by underperformance in the investor relations sections and the increasingly important corporate social responsibility (CSR) section. However, Orkla's website is an exception and is ranked as number 1 in Norway.


Electrolux - Designing and Producing its 2015 Annual Report

With over 50 million products sold each year to customers in more than 150 countries, Electrolux uses its annual report to position the brand as the global leader of premium home appliances. Comprend and Hallvarsson & Halvarsson have been their partner on this outstanding journey.


Let's meet!

Don't hesitate to contact us to find out how we can help you.

Staffan Lindgren

Stockholm

Staffan Lindgren
Managing Partner
+46 70 971 12 12

Sveavägen 20
Stockholm
Sweden
Phil Marchant

London

Phil Marchant
Managing Director UK
+44 7740 933 415

18 King William Street
London EC4
United Kingdom
Miguel Cruz de Oliveira

Lisbon

Miguel Cruz de Oliveira
Director Portugal, Spain, France
+351 919 935 833

Av. Duque de Loulé, 123
Lisbon
Portugal

Milan

Lundquist Srl

Via San Maurilio 23 / Piazza Borromeo
Milan
Italy