The content driven corporate website

In corporate communications, your corporate website is an important content hub. As such, it requires the same attention as any website in order to make content attractive, engaging and understood by visitors. The way to do this is to have a content driven mindset when you build and structure your website.

In corporate communications, your corporate website is an important content hub. As such, it requires the same attention as any website in order to make content attractive, engaging and understood by visitors. The way to do this is to have a content driven mindset when you build and structure your website.

Create a good start page
As most of your traffic goes through the start page, make sure the most wanted content is highly visible. It saves the visitors both time and effort. Popular items include:

• Financial reports 
• Latest press releases 
• Link to career section

Bring forward up-to-date content
Keep your website fresh to ensure that you bring back existing visitors and attract new ones. The more up-to-date, interesting and relevant your content is, the more likely your audience will notice, discuss and share it on social media. Here are some things to highlight and keep up-to-date on your corporate site: 

• The latest news about your company
• Images and videos
• An inspiring movie depicting an employee's day at work
• Corporate movie, or of a movie of a newly completed project
• Short tutorials to help your audience understand your business, products or sector
• Educational white paper or infographic

Use storytelling elements
Storytelling is a powerful approach to engage your users and persuade them to feel or do something. Writer and designer Paul Jarvis has explained his five elements of good storytelling for Inc. Magazine. All can be applied to your content driven website: 

• Good stories are simple 
• Good stories are emotional 
• Good stories are truthful or believable
• Good stories are real
• Good stories are valid and work for any audience

Subscribe to Comprend’s crash course in content marketing and learn more about content strategy for corporate communication.

For more information, please contact

Sara Hernandez
Director and content expert
+46 76 109 05 06
sara.hernandez@comprend.com