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June 28, 2016
Summer is here, which means it is also time for the 20th edition of Webranking by Comprend. Webranking is the only global ranking that is based on stakeholder demands. More than 800 companies are ranked by surveying their websites and corporate social media channels to see how well they meet the expectations by the capital market and jobseekers.
The input from the stakeholders is defined as criteria which we split up in different sections, such as investor relations, reporting, CSR, careers and functions.
The companies surveyed are selected based on market cap – the 500 largest companies in Europe and the 100 largest companies globally, as defined by Financial Times. For selected markets such as the Nordics, we include additional companies.
As with previous years, we have carried out one survey of the capital market, which includes analysts, investors and business journalists; and one survey to jobseekers, to find out what information they want and expect from listed companies.
Many of the criteria remain the same throughout the years – for instance, there is a consistent demand throughout the years for archived material such as annual reports, and for financial targets. Despite the need for essential information, around one third of the criteria and the importance of those criteria change every year.
The official results are based on 50 core criteria, which in turn consist of a total of 236 sub criteria. Almost half of the sub criteria have changed either in the details of what we are looking for, or the weight of the item. Additionally, there are around 20 new sub criteria this year.
The ranking started in the middle of June and will close August 31. If you are doing major changes to your website during that period, you can report the changes you have made in an email to us.
Don't forget to list the changes you have made and include links to those pages. Send the information to webranking@comprend.com no later than August 12.
Ranking starts: 20 June
Ranking closes: 31 August
Last day to report updates: 12 August
Online report release: 28 October
To be among the first to get access to the new criteria and the results, you can pre-order your report now by sending an email to webranking@comprend.com.
The following reports are available for pre-order:
Webranking Standard Report – gives full insight into the company's results, as well as a comparison with 3 selected peers for benchmark.
Webranking Plus Report – In addition to the contents in the Standard Report, it also includes a qualitative analysis, as well as a face-to-face meeting for additional inspiration and understanding.
Webranking Customised Report – for those who want to have specific details on their performance with regards to industry and/or specific target groups, we create a customised version based on your needs.
Louise Heurlin, Project Manager Webranking, louise.heurlin@comprend.com or Helena Wennergren, Head of Research, helena.wennergren@comprend.com
Webranking is Europe's leading survey of corporate websites and the only global ranking that is based on stakeholder demands. By identifying what the corporate audiences expect, we can help companies identify how to improve their corporate website content to better meet stakeholder needs.