The Italian weekly L’Economia del Corriere (Corriere della Sera) reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Italy non-listed edition in collaboration with Lundquist. The findings reveal that the decline in trust in business, together with the increasing importance for consumers and investors of corporate social and environmental practices, has become a strong influencing factor in corporate communications that companies would do well to respond to.
State-owned transport enterprise Ferrovie dello Stato tops the podium, with 65.3 points out of 100. Anas, a state-owned company dedicated to the construction and maintenance of Italian motorways, and betting company Sisal tie in second, with 62 points. Last year’s winner financial services provider Sace moves to fourth place, with Milan airport service provider SEA Milano maintaining its position at fifth.
This year the research evaluated 77 Italian companies (up from 62 last year).
1)The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in new markets and business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategy to stakeholders.
2) Greater attention from consumers and investors on social and environment issues, the new directive on non-financial information, the Sustainable Development Goals, and the growth of integrated reporting are the underlying trends that are changing companies approach to sustainability.
3)In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.
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