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Get started with accessibility: our 10 top tips

Learning how to make your website accessible to disabled people can be daunting at first. Because accessibility is not taught or talked about enough, it can feel like there’s a lot to learn and the tools we have don’t always make it easy.

But even small changes can make a big difference! Here are our top ten tips for website managers, publishers, and content creators who want to get started with web accessibility.

If all these tips are new to you, see if you can choose at least a couple to start using. Doing so can greatly improve the usability of your website for people who may benefit from improvements the most – and there are legal reasons for creating accessible websites too, which we’ll explore in next blog post on this topic.

1. Link text

Avoid using words like "click here" and ‘read more’ as links. Instead, use descriptive link text that summarises what you’re linking to.

2. Headings

Use proper headings rather than just making text look like a heading. Choose the right heading levels for your content.

3. Lists

Use proper lists instead of just marking list items with symbols or indentation.

4. Alternative text

Add meaningful alternative text for images. If your images are just for decoration or they repeat information that’s said in the text, leave the alternative text blank.

5. Images containing text

Avoid publishing images of text. If an image is your best choice (like with maps or labelled diagrams), provide a text alternative.

6. Colour

Check the colour contrast of text, graphs, diagrams, and other coloured information against their backgrounds. Use shapes, labels or patterns as additional cues when conveying information through colour.

7. Written content

Ensure written content is clear, concise, and provides useful context.

8. Downloadable files

Avoid downloadable files (e.g. Word, PDF, PowerPoint, Excel) unless they have been tested and improved for accessibility. PDF files, for example, can be made accessible, but this generally involves an extra step to test and improve it after the content has been exported from its original format.

9. Videos

Add captions (and ideally transcripts) to videos.

10. Tables

Be careful with tables – use them only for tabular data (like sets of numbers). Avoid complex table layouts with multiple rows or columns of headings.


If you’d like further information on any of the tips, feel free to contact us. And if you’re already doing all these 10 things, that’s great! What are you working on next?


Read more in our second blog post on the accessibility topic: Web accessibility laws in Sweden


Before she moved to Stockholm, Mischa Andrews, Consultant, helped improve the web accessibility of government agencies, private companies, and a non-profit organisation in Australia. She’d love to hear your experiences and share thoughts and techniques, and you can get in touch at

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Don't hesitate to contact us to find out how we can help you.


Staffan Lindgren
+46 70 971 12 12


  • Sveavägen 20, PO Box 3666
    103 59 Stockholm


Phil Marchant
Managing director UK
+44 7740 933 415


  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom