The Financial Times’ Investors Chronicle reported exclusively today the findings of Webranking by Comprend 2016-2017 European edition. The research is conducted by Comprend in collaboration with Lundquist.
Italian natural gas infrastructure company Snam makes a significant leap this year to take first place in the European ranking beating all previous records with 93.6 points out of 100. Finnish technology company Wärtsilä follows with 87.9 points. In third place is Italian energy company Eni with 87 points.
European advocates paving the way to credible communications
Credible communications is a skill to be learned and improved upon over time with companies who master the art showing a clear understanding of the fundamentals of online corporate communications and digital dialogue. These companies pass the stress test as they show they are effectively responding to market needs.
The results year on year prove that companies who view corporate communication as a long-term strategy are those who continue outperforming their peers. Companies such as Eni, SCA, Telecom Italia and Wärtsilä continuously rank in the top 10 as they are constantly improving upon their digital communications, investing time and energy to ensure they are meeting their stakeholders needs.
Nordic companies continue to dominate ranking
Nordic companies continue to dominate the European ranking with nine companies hailing from the north of Europe making it into the top 20. Significant movements at the top of the ranking reflect this trend with Finnish company Wärtsilä for the first time on the Webranking podium. As well as Swedish company SEB for the first time in the top 10 improving by an impressive 19 points.
As for the overall European average score, the results reveal that European companies are improving ever so slightly. The number of companies passing the stress test increases from 25% in 2015 to 28% this year with the average improving by 0.8 points to reach 41.9.
Full European result list here
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Webranking is Europe's leading survey of corporate websites and the only global ranking that is based on stakeholder demands. By identifying what the corporate audiences expect, we can help companies identify how to improve their corporate website content to better meet stakeholder needs.