What makes Webranking by Comprend stand out from the other website rankings is that our parameters are based on stakeholders’ needs. Our surveys gather the needs from corporate stakeholders and combined with our expertise we use that data to assess more than 800 listed companies worldwide. This assessment process that we have used for 20 years now has given us tremendous experience in developing websites that exceed the expectations of stakeholders both for content and functionalities.
Without our surveys we would not know that journalists attribute more value to the companies’ fast facts and overview of financial key figures rather than photo or video galleries. We would not be able to tell you either that the majority of stakeholders prefer to receive updates about the companies they follow by email rather than social media or corporate apps.
(based on results in our surveys)
The surveys also reinforced our position on the fact that different channels should focus on different subjects. Most stakeholders that use social media prefer to find press releases and product/services information on Twitter rather than Facebook. Also, about 40% of stakeholders surveyed don’t use Facebook, Twitter or Google+ at all but ones that do prefer to follow companies through Twitter leaving Facebook for more personal usage.
The next Webranking surveys are about to be released. The Web Management survey is first out and is directed to Web managers, content producers and Heads of the communication department to get an idea of what they see as challenges and focus areas for this year, to get ideas of what to ask the target groups.
The next surveys will be the Capital Market survey and the Careers survey. The results of these two are used to create the protocol to rank all companies.
By answering one of our surveys – whether you are a Web Manager/Head of Communications, journalist/analyst/investor or jobseeker – you will be contributing towards a better corporate communications practices. Stay tuned with our releases to find out when you can share your professional insights.