By Dave Graham
People are bombarded every day with thousands of messages. Today, the only messages anyone will see and hear are the messages they choose to see and hear. We're living in a culture of self-publishers and content creators who opt-in to their media channels.
The one way to get positive attention in this environment is to create and deliver great content — media that is relevant, informing, entertaining, on-brand and timely.
Most website and intranet communications strategies fail because they don’t communicate with the intended audiences. Developing a communications platform requires more than great design and technology — it requires a creative and pragmatic approach to maximizing the impact of its content. It is vital to understand key audiences and their available/existing channels to deliver relevant and timely content to them. Telling stories that people want to hear, stories that engage audiences and connect them to an organisation helps to leverage unique points of difference and to realize business benefits and services.
"Organisations that communicate well online are those that work hard to understand and embrace their audiences and that harness these behaviour patterns to the mutual benefit of the organisation and the viewer."
Here are four tools that help you as an organisation succeed:
These four tools can help you define, tell, and disseminate your story — the story you tell internally, the story you tell partners and stakeholders, and the story you tell customers. And if you don’t want to do it on your own, we can help you – be it a content strategy, content structure or channels strategy.
If you want to know more, please contact David Graham, Executive Creative Director UK at +44(0)7823 788548 or firstname.lastname@example.org, or Sara Hernandez, Client Director Sweden at +46 76 109 05 06 or email@example.com.
Are you ready? We are.