Capital market participants are not just interested on key financial figures and companies’ dividend policies.
To tackle the demands of these stakeholders companies need to be transparent even on the most basic details such as the address of their head office.
Not only that but these stakeholders are also sensitive to pages loading speed, responsiveness and findability.
As corporate websites are the most trustworthy source of information about the company, this channel should be as complete and engaging as possible.
External search engines like Google keep raising their importance as more people use them to find what they are looking for on the web. IR content is not an exception. About 55% of respondents confess to use it. For that, it is vital that corporate content is searchable and well labeled.
Moreover, because website users pass by homepages and enter on websites directly on the page of the content they searched for, companies should provide a smooth and continuous navigation to the rest of the website.
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