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Comprend's Capital Market Report 2018

Do you know what analysts and investors are expecting from a corporate website?

The Capital Market Survey 2018 has given us a plethora of data that we are using to find out more about these stakeholders. We would like to share this information with you – read this article to discover survey highlights, respondent demographics, challenges felt by the respondents, and read our tips and best practices for key content.

Results of the survey

Capital Market Survey summary 2018  do you know what analysts and investors are expecting of a corporate website? Our survey has given us a plethora of data that we are using to find out more about these stakeholders.

Read more to discover survey highlights, respondent demographics, challenges felt by the respondents, and read our tips and best practices for key content.  

Quantifying sustainability

Do numbers matter? – the topic of sustainability grows in popularity with every passing year. Analysts and investors are the least likely target group to access information on sustainability; however, they are showing an ever-increasing demand for data in numbers present on a company’s corporate website. 

Read more to discover trends across social media outlets and their relation to sustainability, as well as why sustainability is important, no matter the stakeholder group. 

The right channel & the right format

Information & content - where and how to put information for business can be a challenge, particularly when trying to target a specific audience. Unequivocally, the main source of information is the corporate website, however there are social media platforms like Wikipedia and LinkedIn which play an important role in finding general company information. 

Read more on the choosing the right format (PDF vs. HTML) and usage of relevant channels.

About the Capital Market Survey

The Capital Market Survey questionnaire is based on an established understanding of stakeholders and their requirements for a corporate website. In 2018, the Capital Market Survey has given us an insight into what investors and analysts are demanding and what they think is lacking on a corporate website.

Building on the foundations of the survey, the Capital Market Report of 2018 will develop the key trends for the upcoming year and show potential improvements for clearer communication to stakeholders. Using the findings from the recent survey, as well as comparisons to other years and our own expertise, we discuss the results in more detail in this online report.

Cookies
This website uses cookies as described in our Cookie policy. To see what cookies we serve and set your own preferences, please use your web browser's settings. Otherwise, if you agree to our use of cookies, please continue to use our website. Cookie policy