Corporate reporting: present and future Target groups - from a panorama to a microscopic analysis Inside the minds of communi­cation teams

Comprend’s Web
Management Report 2019

Creating and maintaining a corporate website is a constant journey towards a changing true north. In our annual Web Management Report, we aim to see what trends, challenges and opportunities communication professionals across Europe are working with.

From the responses to our Web Management survey, it's clear that the coming year will bring change to the corporate web; AI is making more headway in communication work, content and elusive target groups is where work hours are being focused and the European Single Electronic Format (ESEF) will most likely bring change to the standard of reporting.

Corporate reporting: present and future

Every year, listed companies across Europe publish their annual reports and PDF is their format of choice. However, the European Single Electronic Format (ESEF) is closing in fast and it has the possibility to change the standard of reporting.

Target groups - from a panorama to a microscopic analysis

Communication is all about interaction. Understanding your target groups and the kind of communication that creates engagement is a lengthy process that requires dedication, time, and a hands-on approach. And analytical skills.

Inside the minds of communication teams

AI and content work steal the show this upcoming year - in 2019, communication departments will focus more on stories and careers, while developing IR sections and integrating AI functionalities will also receive increased attention.