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8 good reads for the holidays

December 19, 2017

We have gathered a couple of interesting links on upcoming trends and changes that will occur during 2018. Happy holiday reading!

How will artificial intelligence affect corporate communication

December 15, 2017

The communication landscape is changing fast with artificial intelligence, robot journalism and bots interacting with our audience on our behalf. It is more and more likely that the content you read and the dialogues you have are in part managed by technology with marketing and customer care as early adopters. How will this affect what we can and should do in corporate communication?

In response to #sistabriefen and #metoo

December 11, 2017

We unconditionally stand behind and support #sistabriefen. One of our core values in Comprend is #together. For us that means we simply cannot accept behaviours such as the described in the testimonials from #sistabriefen.

Vårt svar på #sistabriefen

December 11, 2017

Vi på Comprend har läst och skriver under uppropet #sistabriefen. En av våra värderingar hos oss på Comprend är "Tillsammans". För oss blir det därför självklart att ställa oss bakom uppropet.

German companies are becoming better at communicating financial information and sustainability initiatives

December 11, 2017

The results from the German edition of this year’s Webranking are here. The findings reveal that in line with popular demand, German companies are becoming more transparent. Since last year, they have become better at providing both financial information and information on their work with sustainability.


People and Culture <3 Comprend

November 30, 2017

Comprend have recently hired Ida Bylund to be our new People & Culture manager. “People and culture affects everything we do, and it helps us grow together – individually, as teams and together with our clients.” says our CEO Staffan Lindgren on why this is an important recruitment for our company.

The website at the heart of effective communication

November 27, 2017

Comprend's sister agency Hallvarsson & Halvarsson (H & H) is one of the largest communication agencies in Sweden focused on corporate communication, public affairs and financial communication. H&H is committed to optimising not just their clients' but their own communication and marketing and we sat down to talk with Alexandra Kaktus who was recently hired as marketing coordinator.

Portuguese listed companies still lag their European peers as online communicators

November 24, 2017

This year’s Webranking found that the gap between listed companies in Portugal and their peers in the rest of Europe widened in comparison with last year as their online investor and career communications continued to fall short of audience expectations.

Swisscom, Sika and Sonova best Swiss digital communicators in Webranking by Comprend 2017-2018 Research

November 22, 2017

The Swiss weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Switzerland edition in collaboration with Lundquist. The findings reveal a steady Swiss performance in a European context.

Ferrovie dello Stato, Anas & Sisal top the Italian non-listed podium in Webranking by Comprend 2017-2018 research

November 20, 2017

The Italian weekly L’Economia del Corriere (Corriere della Sera) reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Italy non-listed edition in collaboration with Lundquist.

New stars at Comprend

November 17, 2017

The Comprend family is growing and we are happy to welcome new colleagues to our Stockholm office. Meet our new stars!

French websites are becoming more responsive, but are still falling short on financial transparency

November 17, 2017

The French edition of Webranking reveals that French companies have become better in providing mobile responsive sites and internal search engines. At the same time, they are lagging their peers on financial transparency, for the fourth year in a row.

Takeaways from Web Summit 2017

November 16, 2017

With more than 1,200 speakers and 60,000 participants, Web Summit in Lisbon calls themselves “The largest technology conference in the world”. Comprend was in attendance this year again for inspiration and networking.

Snam, Eni and Gruppo Hera top the Italian podium in Webranking by Comprend 2017-2018 research

November 13, 2017

The Italian weekly CorrierEconomia reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Italy edition in collaboration with Lundquist.

Comprend’s office in Lisbon closed

November 09, 2017

Comprend has been present in Lisbon since the start of the Comprend brand, in 2014. As of November 2017, the office will close down.

Norwegian companies have increased their web presence, but are still lagging their Nordic counterparts

November 09, 2017

This year’s Webranking by Comprend has shown that Norwegian websites have increased their web presence since last year, this can be attributed to improvements in areas such as sustainability and functionality.

Comprend acquires Excite Communications

November 02, 2017

Comprend are delighted to announce the acquisition of Excite Communications, one of the UK’s top digital corporate communications agencies.

Danish websites continue to outperform Scandinavian counterparts in sustainability, but struggle to meet IR expectations

November 01, 2017

This year’s Webranking results for Denmark shows that Danish companies continue to perform well in sustainability. For the third year in a row, they outperform Scandinavian counterparts in this area.


Spanish websites are becoming more responsive, but still lack financial information

October 31, 2017

According to Webranking by Comprend, the usability of Spanish corporate websites has improved by becoming responsive and offering an improved internal search.

Methodically working with the website gave Cloetta the lead again

October 25, 2017

Yesterday the results of this year's Webranking was presented. Cloetta took the first place this year again and we asked some questions to Susanne Larsson who works with HR and communication at Cloetta.

Svenska företag använder mer video – men håller inte måttet inom IR

October 24, 2017

Årets svenska upplaga av Webranking by Comprend visar att svenska företag har fortsatt svårt att leva upp till förväntningarna inom IR.

Swedish companies use more video, but aren’t up to standard when it comes to IR

October 24, 2017

This year’s edition of Webranking by Comprend shows that Swedish companies still fall short of living up to the expectations concerning Investor Relations (IR).

UK websites show improvement but still lag behind European counterparts

October 16, 2017

The Webranking research has been conducted for the 21st time, and is based on surveys to around 500 analysts, investors, business journalists and jobseekers in Europe.

Design is the chicken and content is the egg

October 06, 2017

We often work in projects where we are both redesigning a website and reviewing its content. In cases like these we ask ourselves: which comes first, design or content?

Finnish websites surpass European counterparts in sustainability

October 06, 2017

Finnish corporate websites outperform their European counterparts in the 20 year celebration of Webranking by Comprend.

Get more from your annual report investment

October 04, 2017

Creating a digital short version of an annual report is a step many companies take to move towards a more digital way of financial communication. A couple of weeks ago we hosted a breakfast seminar on short versions together with our sister agencies Hallvarsson & Halvarsson and Creo.


Brand new version of the Webranking report

September 22, 2017

The Swiss weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Switzerland non-listed edition in collaboration with Lundquist. The findings reveal that stakeholders are now calling the shots, with transparency a top priority.

This year's Webranking result for the Middle East

September 21, 2017

We have conducted our 2017 – 2018 Webranking report for the Middle East, reviewing the investor relations section of over 300 sites.

New teammates at Comprend

September 14, 2017

The Comprend family is growing and we are happy to welcome new colleagues to our Stockholm and London teams. Meet our new teammates!


H&H Group acquires five communication agencies

August 21, 2017

Comprend's owner H&H Group has today agreed to acquire Intellecta Corporate, Hilanders, Bysted, Tomorrow and UnReel from Intellecta AB (publ).

H&H Group förvärvar Intellecta Corporate och 4 andra kommunikationsbyråer

August 21, 2017

Comprend's owner H&H Group has today agreed to acquire Intellecta Corporate, Hilanders, Bysted, Tomorrow and UnReel from Intellecta AB (publ).

Webranking 20 years – What does the future hold for corporate communications?

August 11, 2017

The celebrations of Webranking continuous! During our 20 years of ranking, we have seen how new technology and societal trends affects what people want on a corporate website.

BillerudKorsnäs awarded prize for Best Web Design

August 11, 2017

BillerudKorsnäs’ new website, which was redesigned and launched in May 2017, was named the winner of a Silver Stevie® Award in the Best Overall Web Design category at the 14th Annual International Business Awards yesterday.

Analysts – do they really use your corporate website?

August 10, 2017

2017 is the twentieth anniversary of Webranking by Comprend, the world’s longest-running analysis of corporate websites across the globe.


Reflections from Almedalen

July 19, 2017

During the first week of July some of the Comprend team went to Gotland to participate in the annual political and corporate summit, Almedalsveckan.

Webranking 20 years – Perspectives from our users

July 12, 2017

As you may have caught on by now, Webranking is turning 20 this year! Looking back at 20 years of ranking, we can see that some companies have scored high more often than others.

What do job seekers want on a website?

July 05, 2017

We are living in a world of rapid change and this seems to apply to the job market too.

The Comprend Capital Market Spotlight Report is here

July 03, 2017

The report provides valuable insights on what Capital Market Stakeholders wants, which in turn will help companies create the best possible corporate website.


Shoot better films using your phone

June 29, 2017

Almedalen – a festival for politicians and corporates – starts next week in Sweden, and our sister agency Creo will be in attendance, as will Comprend. Whether you’re going there or not, here are some helpful tips Creo have come up with to help you shoot films for social media using your phone.

Webranking 20 years – What's the secret?

June 28, 2017

Webranking is turning 20 years! As a part of our celebrations, we sat down with the two founders – Staffan Lindgren, CEO of Comprend, and Gabriel Thulin.

Test your website's accessibility

June 28, 2017

In this third and last (for now) post on accessibility, we’d like to introduce some of the ways you can test your website and content to identify areas for improvement.

Webranking 2017-2018 starts

June 20, 2017

The annual ranking of the corporate websites of Europe’s largest companies - Webranking by Comprend – has started for the 2017-2018 season. This year we celebrate 20 years!

Webranking by Comprend presents this years Web Management report

June 20, 2017

As the digital presence increases so does the need for internet security. This year’s Web management report shows that the importance of protecting online users has not been forgotten by companies, with 80 % of the listed companies taking preventive security measures across its digital communication channels.

SEB, Swedbank and Credit Suisse best digital communicators in banking sector

June 12, 2017

International Banker exclusively reports the findings of the latest Webranking by Comprend 2016-2017 banking edition in collaboration with Lundquist.


The CSR Spotlight report – how companies can respond to a rapidly changing world

May 31, 2017

2016 was a year of turbulence and transformation. Brexit as well as the election of Trump where political events that few saw coming. The conflict in Syria, terrorism and potential climate change disasters all contributed to instability. We continued to move towards a more digital society, resulting in both new opportunities and new risks.

Transparency in digital investor relations: does it pay off?

May 30, 2017

Does the performance of your company’s stock benefit from open information about your company’s strategy, operations and prospects? Is it worth trying to find out what kind of information financial audiences seek to make informed decisions?

Web accessibility laws in Sweden

May 26, 2017

For most of us, a future without the internet isn’t a future we’d like to imagine – especially with the world’s digital trajectory. This is why lawmakers are working to ensure the web becomes and remains accessible to everyone.

Global 100 companies outshined by their European counterparts

May 18, 2017

The Global 100 edition of the Webranking by Comprend research, based on requirements of stakeholders, jobseekers and digital audiences, reveals top companies are struggling to communicate with their stakeholders.


Consilio International becomes part of H&H Group

April 27, 2017

Consilio International specializes in qualified counselling in the intersection of politics and economics. The company's clients consist of globally active Swedish and Nordic companies as well as foreign companies with interests in the Nordic-Baltic markets.

Get started with accessibility: our 10 top tips

April 26, 2017

Learning how to make your website accessible to disabled people can be daunting at first. Because accessibility is not taught or talked about enough, it can feel like there’s a lot to learn and the tools we have don’t always make it easy.

New faces at Comprend

April 25, 2017

The Comprend family is growing and we are happy to welcome new colleagues to our Stockholm, London and Lisbon teams. Meet our new friends!

Netherlands perform well but lack some CSR and IR information

April 24, 2017

This year’s Webranking by Comprend reviewed, scored and ranked 778 internationally listed companies based on how well their corporate websites meet the requirements of stakeholders, jobseekers and digital audiences.

Increase conversion with data-driven design

April 21, 2017

The majority of designers have to start their design work before receiving copy or customer data. And yet the design is, along with the copy, expected to solve the clients’ problems. Working with a data-driven design process is a helpful way of working when making design decision.

Inspiration from Webbdagarna in Stockholm

April 21, 2017

The theme of this year’s Webbdagarna, arranged by Internetworld, was around the speed of new technology, marketing, VR and AI. But something that came up throughout the conference was that people and their needs are leading the development of technology and not the other way around.

How to make your employees your top influencers

April 06, 2017

What we read, see or hear within our personal and professional networks is more relevant than ever when we make choices and decisions. Creating engaging content for your employees to share is one way to make your stories heard in those networks.


Careers section: Hit or miss?

March 30, 2017

Europe’s 500 largest companies have made a slow progress in attracting talent through their digital channels according to Webranking by Comprend. This year’s research which focused on the effectiveness of corporate exchanges over digital channels showed that when it comes to the Careers section the results are not as encouraging as they should be.

Tech for good and the rise of the collective

March 30, 2017

Our friends Sandra and Hannes from Hallvarsson & Halvarsson attended this years SXSWconference. Find their interesting insights in this guest blog post.

3 days at Episerver Ascend

March 29, 2017

Comprend’s backend developer Petra took the opportunity to attend Episervers flagship conference Ascend in Las Vegas this year. These are the things she learned and brought back with her to Sweden.

Increase in score but Belgian companies lag behind rest of Europe

March 29, 2017

The results of Webranking 2016-2017 show that Belgium’s largest companies do not perform as well as their European counterparts in satisfying their key stakeholders' content needs. Compared to the top performing countries in Europe that scored 64,8 points (Finland), Belgian companies average score ended up at a total of 39,4 points.

German corporate websites improve company introductions

March 21, 2017

Unlike last year's intensifying of the digital corporate communications activities in Germany, Webranking by Comprend 2016-2017 found no significant improvement in the digital content presented by German listed companies. The average slightly declined by 0.3 points since last year from 46.3 to 46.0 points out of a total of 100. Improved content areas include financial reporting, corporate governance, press and company introductions while there is a lag in the general information related to investors and the share.

Digital corporate communications: the gap widens between top performers and the rest

March 14, 2017

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that front-running French companies are pulling decisively ahead while laggards seem to fall desperately behind. Construction and concession Group VINCI conquered this year’s first place by achieving 66.0 points, an unprecedented score in France since the inception of Webranking.

Danish corporate websites improved in 9 out of 10 areas

March 06, 2017

The 20th edition of Webranking by Comprend shows that Danish corporate websites better meets the demands and needs of digital audience such as business journalists, analysts, investors and jobseekers. By increasing the performance in all areas, except for the share section, Denmark reaches the second best performance among all Nordic countries following Finland. In spite of this, Danish companies achieve mid-range performance in all of the areas surveyed which shows a great potential for improvements.


How to boost the relationship with journalists through your website

February 21, 2017

Get to know what features business journalists expect to find on corporate websites like yours. Every year Comprend surveys business journalists and other stakeholders to find out the most relevant content they're after.

Webranking surveys – Why so important?

February 21, 2017

Our annual surveys help us find out how companies should prioritise when developing content and features on their websites. One may think that journalists are more interested in the websites’ Press section while jobseekers just focus on job adverts on the Careers page. However, thanks to our surveys we know that is not the truth.


In the light of the Data Protection Day

January 31, 2017

Topics such as online privacy and data security privacy has been all the rage lately with the Snowden movie in cinemas worldwide during autumn, the buzz around fake news and Hillary Clinton's use of a private email server. To mention a few events that have attracted a lot of attention and is much debated nowadays.

Think through your use of passwords!

January 31, 2017

Security should always be a top priority. Usernames and passwords falling into the wrong hands is a big threat to intrusions and hoaxes on the Web.

Snam, Wärtsilä and Eni the best online communicators in Webranking by Comprend

January 30, 2017

The Financial Times’ Investors Chronicle reported exclusively today the findings of Webranking by Comprend 2016-2017 European edition. The research is conducted by Comprend in collaboration with Lundquist. 

Overfitting: is your website "too good"?

January 26, 2017

It's the beginning of the year and a time when you might look over your plans and goals going forward. This reflection is important because sometimes your measurements of success can tell a very different story than the success you’re trying to measure.

Swiss Post crowned best online communicator among Swiss non-listed companies

January 25, 2017

The Swiss business weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2016 Switzerland Non-listed edition in collaboration with Lundquist. The findings reveal that the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. 

Norwegian companies need to improve their web presence

January 19, 2017

The 20th edition of Webranking by Comprend found that Norwegian listed companies have raised their web presence by increasing the average score with 3.5 points compared to last year. However, the overall average score of 40.8 out of 100 shows that corporate websites of Norwegian companies need to improve to better meet the needs of important stakeholders. Orkla's website is an exception and is ranked as number 1 in Norway.

Investor relations and careers – the continual weak spots of Spanish digital corporate communications

January 09, 2017

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that Spanish listed companies have made slow progress in the way they communicate with investors and prospective employees.

Let's meet!

Don't hesitate to contact us to find out how we can help you.


+46 8 407 22 00

Staffan Lindgren
+46 70 971 12 12


  • Sveavägen 20, PO Box 3666
    103 59 Stockholm


+44 (0)20 7336 8429

Phil Marchant
Managing director UK
+44 7740 933 415 


  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom

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