Webranking by Comprend

Established in 1997, Webranking is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder expectations.

Every year, we investigate the communication needs of corporate audiences and then evaluate corporate websites based on those needs. This allows companies to understand what issues need to be addressed.

The Webranking Report

The Webranking Report is the tool that evaluates and pinpoints what content needs to be improved on your corporate website. Your company’s results, along with all the survey criteria and data, are available in the Webranking Report. In the report you can review your score and performance, see the detailed criteria, benchmark against your peers and much more.

Learn more about and order the Webranking Report here

A new Webranking season

The Webranking season starts with a research phase at the beginning of every year, when we identify the current needs, wants and expectations of the target groups. The ranking process is performed during the summer, and the results are analysed and presented throughout the autumn and winter. Read about Webranking 2018-2019

You can also see the results from previous years: 

Webranking 2017-2018 | Webranking 2016-2017 | Webranking 2015-2016

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The following report types are available:

  • Free Report – a teaser of the full report that lets you understand how your company is performing on an overall level. Available from 1 December.
  • Standard Report – full insight into your company’s results, as well as a comparison with 3 selected peers for benchmark purposes.
  • Plus Report – the Standard Report, plus a qualitative analysis of your digital corporate communication and an in-person meeting for more inspiration and understanding.
  • Customised Report – for those who refine even more specific details on their performance with regards to industry and/or specific target groups.

Plan information

Free

Standard

Plus

Custom

Criteria and results - Definitions and weightsampleYesYesYes
Background research - Detailed data from background research surveys-YesYesYes
Best practice examplessampleYesYesYes
PDF and Excel versions-YesYesYes
Evaluation of your website-YesYesYes
Benchmark analysis - Your website compared with 3 selected peers-YesYesYes
Qualitative comparison and extended review--YesYes
Presentation - Video or on location--YesYes

Plan information 

All the available report plans are listed down below

Standard

Your score and rank -  Based on the core criteriaYes 
Background research
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes
Evaluation of your websiteYes
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended review-
Presentation - Video or on location-

Free

Your score and rank -
Based on the core criteria
Yes 
Criteria and results -
Definitions and weight
sample 
Background research -
Detailed data from background
research surveys 
-
Best practice examples 
PDF and Excel versions-
Evaluation of your website
Benchmark analysis -
Your website compared with 3 selected peers
Qualitative comparison
and extended review
 -
Presentation -
Video or on location
 -

Available from 1 December.

Plus

Your score and rank -  Based on the core criteriaYes
Background research -
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes

Custom

Your score and rank -  Based on the core criteriaYes
Background research - 
Detailed data from background research surveys 
Yes 
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes
 Custom research about your stakeholdersYes

Let's meet!


Don't hesitate to contact us to find out how we can help you.

Stockholm

Switchboard
+46 8 407 22 00

Staffan Lindgren
CEO
+46 70 971 12 12

  •  

  • Sveavägen 20, PO Box 3666
    103 59 Stockholm
    Sweden 

London

Switchboard
+44 (0)20 7336 8429

Phil Marchant
Managing director UK
+44 7740 933 415 

  •  

  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom

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