July 20, 2018
At a time when transparency is highly valued in corporate communication, are you risking your company’s credibility by being too transparent?
July 03, 2018
June 27, 2018
På söndag börjar Almedalsveckan och fler än 40 000 personer väntas vallfärda till Visby för en politikervecka som kan antas bli mer intensiv och hysterisk än någonsin eftersom det både är valår och veckan firar femtioårsjubileum. Har du inte hunnit förbereda dig ännu? Lugn, här kommer några sista-minuten-tips.
June 11, 2018
June 01, 2018
Since late 2017, we have engaged all employees at Comprend in discussion to become an equal company. This is now resulting in a Manifesto for Equality, Diversity and Inclusion.
May 30, 2018
The 22nd season of Webranking by Comprend is about to start, measuring how well the largest companies in Europe meet the demands from the capital market and from jobseekers in 2018. Here is all you need to know about the new season.
May 24, 2018
Our latest Career Report summarises what's important for companies' career sections – learn about multi-channel approaches and what millennials want from an employer’s corporate website.
May 14, 2018
This year’s Capital Market Survey has brought up some interesting trends! Rapid increases in independent sources are the main attention grabber for this year, followed by low satisfaction in mobile expericences. We have also digged deeper into quantifying sustainability as well as selecting the right channel and the right format to meet the demands of the capital market.
May 11, 2018
Skanska recently launched a new website platform for their 11 national websites. One important thing to ensure during the project was the usability aspect – that the new websites were user friendly, easy to navigate and understandable. Together with Comprend, Skanska made sure the users’ opinions and feedback were heard and incorporated during the project.
April 27, 2018
One weekend in April, three non-coder Comprendians set out for an adventure in the Stockholm archipelago. The goal? To learn basic coding and for each of them to build their own website. 48 hours later they came home with portfolio websites, an embryo for a new Comprend career website, and one website describing their code camp experience.
April 26, 2018
Marketing technology services are evolving rapidly. Chiefmarteh.com mapped more than 5,000 in 2018 – compared to 150 services 2011. A company's marketing technology stack grows bigger every year, meaning the everyday work life for a communication professional changes dramatically and we're forced to increase the collaboration between business functions like never before. But should professionals working with corporate communication care about marketing technologies?
April 24, 2018
It’s annual report season and companies are busy finalising their reports. More and more companies are also adding a digital layer to their annual reports by either launching a full digital version or a short version with the most important highlights. Coor, a leading provider of facility management services in the Nordics, teamed up with Comprend and launched a summarised online version of their 2017 report.
April 18, 2018
The results from our web management survey revealed exciting upcoming trends to watch out for, covering the constant change within corporate communications, a greater demand for tailoring information to target audiences, and increased push for technology in a period of the internet creative generation. Be inspired by the conclusions and get inventive with our recommendation; to generate a better corporate website experience.
April 10, 2018
The Global 100 edition of Webranking by Comprend 2017-2018 reveals that European companies continue to dominate the top spots, with US and Chinese companies trailing behind.
March 29, 2018
Since the evolution of digitalization, the physical world has been rather separated from the creation of digital experiences. But this era is coming to an end, and not that slowly. The upcoming trend to connect digital and physical and deliver a seamless product or service will demand changes.
March 28, 2018
The best intranets engage staff and inspire dialogue. They reach everyone and react with speed. They enhance efficiency and empower individuals. By getting your intranet right, you can increase efficiency, enhance productivity, improve internal communications and boost morale.
March 27, 2018
Most companies have the basics down in their career section; an introduction to the company and listings of job vacancies, according to Webranking by Comprend 2017-2018. But there is still a big gap between what job seekers want and what the companies provide. Best performers are Finnish Metso and Italian Snam.
March 27, 2018
Last week Comprend attended “Webbdagarna” in Stockholm – a two-day event centring around digital experiences, trends and development. This year’s event was over all about everything from content strategy to nanotechnology, but most the most outstanding discussion where about user insights and what to do with them.
March 08, 2018
I was very excited about my internship at Comprend. It was a Content Strategy internship and I sort of had an idea of what it was about. Although, different concerns were running through my head. “What if there’s something I don’t get? What if something went wrong?” It is not a piece of cake to do something for the first time and this internship was my first within the digital communication business.
February 22, 2018
The first quarter of the year is always a busy time within corporate communications. If you are a company with financial reporting obligations, you are probably in the middle of interim reports, sustainability reports, annual reports and more. But don’t forget the rest of the year, and to make use of the work you have done creating your annual report.
February 19, 2018
In the social and digital era, excessive noise and the battle to stand out is a challenge for all companies competing for attention. Online communication can no longer ignore the rise of visual communication and the importance of user experience, which is also supported by the fact that 97% of the capital market respondents find page loading speed important, and 85 % thinks that it is important that the website is appealing.
February 19, 2018
Digital disruption is tipping the scales in favor of the individual, giving them a greater voice, changing the way we live and how companies communicate and do business. Game changers across many industries are provoking companies to transform the way they do business to such an extent that, in order to remain competitive, they must re-prioritise their communications around their digital channels.
February 19, 2018
Companies are increasingly pushed by their stakeholders to be more transparent on their governance structures and policies, and to take specific stances on sensitive topics, as accountability on actions becomes the number one priority across the Western world. These expectations are evidenced by current social movements rolling through the press and social media in waves.
February 19, 2018
Celebrating 20 years of the research, the European edition of Webranking reports on the current state of European digital corporate communications.
February 16, 2018
All of us at Comprend are really happy to have so many new talents sharing their awesomeness at our firm. This is truly going to be a great Spring.
February 01, 2018
The Dutch edition of Webranking is here and, for the third year in a row, DSM tops the podium followed by HEINEKEN and Arcelormittal. The Dutch average score of 46.7 is an improvement on last year’s, mostly due to improvements in popular areas such as responsiveness, financial transparency and sustainability.
January 31, 2018
In the 2017-2018 Belgian edition of Webranking, holding company KBC Group remains the winner for the third year in a row, followed by chemical company Solvay and biopharmaceutical company UCB. The average score for the ranked Belgian companies falls at 41.4, which is an increase of 2.5 points since last year.
January 26, 2018
People are bombarded every day with thousands of messages. Today, the only messages anyone will see and hear are the messages they choose to see and hear. We're living in a culture of self-publishers and content creators who opt-in to their media channels.
January 24, 2018
Thanks to the analysts, investors and job seekers who took the time to respond to our surveys last year we donated in total 2,575 EUR in total to Médecins Sans Frontières, WWF and Hand in Hand in 2017 to help them continue their important work.
January 23, 2018
Brand and public relations agency Identx today becomes part of H&H Group. Identx will continue to develop its business base in Linköping and can now draw on expertise from the other eleven companies in the Group.
January 10, 2018
The Swiss weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Switzerland non-listed edition in collaboration with Lundquist. The findings reveal that stakeholders are now calling the shots, with transparency a top priority.