Check out our archives:


Managing credibility – one of your company’s biggest assets

July 20, 2018

At a time when transparency is highly valued in corporate communication, are you risking your company’s credibility by being too transparent?

Halfway through Webranking

July 03, 2018


Almedalsveckan – du hinner fortfarande komma dit förberedd

June 27, 2018

På söndag börjar Almedalsveckan och fler än 40 000 personer väntas vallfärda till Visby för en politikervecka som kan antas bli mer intensiv och hysterisk än någonsin eftersom det både är valår och veckan firar femtioårsjubileum. Har du inte hunnit förbereda dig ännu? Lugn, här kommer några sista-minuten-tips.

10 years after the financial crisis and iPhone debut, are banks more transparent?

June 11, 2018

The quest for an equal future

June 01, 2018

Since late 2017, we have engaged all employees at Comprend in discussion to become an equal company. This is now resulting in a Manifesto for Equality, Diversity and Inclusion.


Webranking 2018-2019 about to start

May 30, 2018

The 22nd season of Webranking by Comprend is about to start, measuring how well the largest companies in Europe meet the demands from the capital market and from jobseekers in 2018. Here is all you need to know about the new season.

Comprend's Career Report 2018

May 24, 2018

Our latest Career Report summarises what's important for companies' career sections – learn about multi-channel approaches and what millennials want from an employer’s corporate website.

Comprend's Capital Market Report 2018

May 14, 2018

This year’s Capital Market Survey has brought up some interesting trends! Rapid increases in independent sources are the main attention grabber for this year, followed by low satisfaction in mobile expericences. We have also digged deeper into quantifying sustainability as well as selecting the right channel and the right format to meet the demands of the capital market.

Skanska involves the users in the web development process

May 11, 2018

Skanska recently launched a new website platform for their 11 national websites. One important thing to ensure during the project was the usability aspect – that the new websites were user friendly, easy to navigate and understandable. Together with Comprend, Skanska made sure the users’ opinions and feedback were heard and incorporated during the project.


Who run the world?

April 27, 2018

One weekend in April, three non-coder Comprendians set out for an adventure in the Stockholm archipelago. The goal? To learn basic coding and for each of them to build their own website. 48 hours later they came home with portfolio websites, an embryo for a new Comprend career website, and one website describing their code camp experience.

Should corporate communication professionals care about marketing technology?

April 26, 2018

Marketing technology services are evolving rapidly. Chiefmarteh.com mapped more than 5,000 in 2018 – compared to 150 services 2011. A company's marketing technology stack grows bigger every year, meaning the everyday work life for a communication professional changes dramatically and we're forced to increase the collaboration between business functions like never before. But should professionals working with corporate communication care about marketing technologies?

Coor launches digital annual report

April 24, 2018

It’s annual report season and companies are busy finalising their reports. More and more companies are also adding a digital layer to their annual reports by either launching a full digital version or a short version with the most important highlights. Coor, a leading provider of facility management services in the Nordics, teamed up with Comprend and launched a summarised online version of their 2017 report.

Comprend's Web Management Report 2018

April 18, 2018

The results from our web management survey revealed exciting upcoming trends to watch out for, covering the constant change within corporate communications, a greater demand for tailoring information to target audiences, and increased push for technology in a period of the internet creative generation. Be inspired by the conclusions and get inventive with our recommendation; to generate a better corporate website experience.

European companies dominate Global 100 ranking

April 10, 2018

The Global 100 edition of Webranking by Comprend 2017-2018 reveals that European companies continue to dominate the top spots, with US and Chinese companies trailing behind.


Let’s stay digital – but get physical

March 29, 2018

Since the evolution of digitalization, the physical world has been rather separated from the creation of digital experiences. But this era is coming to an end, and not that slowly. The upcoming trend to connect digital and physical and deliver a seamless product or service will demand changes.

Is your intranet a document dump or a knowledge centre?

March 28, 2018

The best intranets engage staff and inspire dialogue. They reach everyone and react with speed. They enhance efficiency and empower individuals. By getting your intranet right, you can increase efficiency, enhance productivity, improve internal communications and boost morale.

Filling the blanks in your career site

March 27, 2018

Most companies have the basics down in their career section; an introduction to the company and listings of job vacancies, according to Webranking by Comprend 2017-2018. But there is still a big gap between what job seekers want and what the companies provide. Best performers are Finnish Metso and Italian Snam.

Understand user needs to create valuable digital solutions

March 27, 2018

Last week Comprend attended “Webbdagarna” in Stockholm – a two-day event centring around digital experiences, trends and development. This year’s event was over all about everything from content strategy to nanotechnology, but most the most outstanding discussion where about user insights and what to do with them.

My Internship at Comprend

March 08, 2018

I was very excited about my internship at Comprend. It was a Content Strategy internship and I sort of had an idea of what it was about. Although, different concerns were running through my head. “What if there’s something I don’t get? What if something went wrong?” It is not a piece of cake to do something for the first time and this internship was my first within the digital communication business.


It’s that time of the year again – hello annual reports!

February 22, 2018

The first quarter of the year is always a busy time within corporate communications. If you are a company with financial reporting obligations, you are probably in the middle of interim reports, sustainability reports, annual reports and more. But don’t forget the rest of the year, and to make use of the work you have done creating your annual report.

The challenge of standing out in the digital age

February 19, 2018

In the social and digital era, excessive noise and the battle to stand out is a challenge for all companies competing for attention. Online communication can no longer ignore the rise of visual communication and the importance of user experience, which is also supported by the fact that 97% of the capital market respondents find page loading speed important, and 85 % thinks that it is important that the website is appealing.

Digital changes the game

February 19, 2018

Digital disruption is tipping the scales in favor of the individual, giving them a greater voice, changing the way we live and how companies communicate and do business. Game changers across many industries are provoking companies to transform the way they do business to such an extent that, in order to remain competitive, they must re-prioritise their communications around their digital channels.

Accountability takes centre stage

February 19, 2018

Companies are increasingly pushed by their stakeholders to be more transparent on their governance structures and policies, and to take specific stances on sensitive topics, as accountability on actions becomes the number one priority across the Western world. These expectations are evidenced by current social movements rolling through the press and social media in waves.

Stakeholders tip the scales in latest European Webranking research on transparency

February 19, 2018

Celebrating 20 years of the research, the European edition of Webranking reports on the current state of European digital corporate communications.

New Teammates at Comprend

February 16, 2018

All of us at Comprend are really happy to have so many new talents sharing their awesomeness at our firm. This is truly going to be a great Spring.

DSM, HEINEKEN and Arcelormittal top the Dutch podium in Webranking

February 01, 2018

The Dutch edition of Webranking is here and, for the third year in a row, DSM tops the podium followed by HEINEKEN and Arcelormittal. The Dutch average score of 46.7 is an improvement on last year’s, mostly due to improvements in popular areas such as responsiveness, financial transparency and sustainability.


KBC Group, Solvay and UCB come out on top in Belgian edition of Webranking

January 31, 2018

In the 2017-2018 Belgian edition of Webranking, holding company KBC Group remains the winner for the third year in a row, followed by chemical company Solvay and biopharmaceutical company UCB. The average score for the ranked Belgian companies falls at 41.4, which is an increase of 2.5 points since last year.

Understanding audiences and relevant content

January 26, 2018

People are bombarded every day with thousands of messages. Today, the only messages anyone will see and hear are the messages they choose to see and hear. We're living in a culture of self-publishers and content creators who opt-in to their media channels.

Thanks to you we’re helping Médecins Sans Frontières help others

January 24, 2018

Thanks to the analysts, investors and job seekers who took the time to respond to our surveys last year we donated in total 2,575 EUR in total to Médecins Sans Frontières, WWF and Hand in Hand in 2017 to help them continue their important work.

H&H Group acquires Identx

January 23, 2018

Brand and public relations agency Identx today becomes part of H&H Group. Identx will continue to develop its business base in Linköping and can now draw on expertise from the other eleven companies in the Group.

Podium overhauled in Webranking Swiss non-listed research

January 10, 2018

The Swiss weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Switzerland non-listed edition in collaboration with Lundquist. The findings reveal that stakeholders are now calling the shots, with transparency a top priority.

Let's meet!

Don't hesitate to contact us to find out how we can help you.


+46 8 407 22 00

Staffan Lindgren
+46 70 971 12 12


  • Sveavägen 20, PO Box 3666
    103 59 Stockholm


+44 (0)20 7336 8429

Phil Marchant
Managing director UK
+44 7740 933 415 


  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom

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