In order to turn monologue into dialogue, use the advantages that digital can offer. Automated support chatbots, commenting, sharing, and feedback functionalities – these are just some examples of how you can make your users join in and work on building a dialogue.
Take it a step further and open up your processes. There’s no reason why creating internal communication should be restricted to an exclusive editorial group. If you make it easy to access and fun to be a part of the process, you create opportunities for your employees to shine (and who doesn't like a little buzz about "moi"?). Be brave and trust your employees to be smart, competent, and wise enough to make something great.
Don't forget that if you don't talk about what you are up to, that doesn't mean that others aren’t. Stories can be picked up by media, competitors, influencers, spokespersons or your employees. Be the first – or, at the very least, not the last one – to communicate with your own team. This is where it becomes important to have your how-do-we-communicate foundations in place and on hand.