Tech-enabled marketing and communication

Comprend creates transformative impact for sustainable growth. Our 250 experts in B2B and B2C decode complexity to influence people and build strong brands. We help clients make decisions, act fast and measure results.

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Cases

We work with clients like you. Together we take on the challenges of today, making communication impactful  and relevant.

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News and insights

The latest insights on tech-enabled marketing and communications from the Comprend team.

News

Optimizely appoints Comprend as its first Strategic AI Partner

Partnership brings purpose-built AI orchestration and expert services to enterprise marketing teams.

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15 January 2026

Insight

Authenticity in the Age of AI: Why trust and brand discipline matter more than ever

The AI flood isn’t coming. It’s already here. Infinite content. Near-zero cost. Total accessibility. Every brand can now generate thousands of assets a day… polished imagery, professional video, endless copy variations. What once required time, teams and investment is now instant. The result? What we used to call the sea of sameness has become a flood. And it’s washing away everything that isn’t anchored to something genuinely distinctive.

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3 February 2026

Insight

The hidden carbon cost of your website – and how to fix it

Websites, apps, and online platforms may feel weightless, but their impact is not. Carbone4 estimates that the digital sector accounted for 3.4% of global emissions in 2023 – more than many countries produce. The good news is that making digital experiences lighter, faster, and greener is simpler than you might think.

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21 January 2026