Posts from 2015


Swisscom, ABB and Sika top the Swiss Webranking

Now in its 12th edition, the Swiss Webranking by Comprend has taken a closer look at how listed companies in Switzerland are meeting the growing expectations of stakeholders in terms of transparency and dialogue through digital channels. It finds that

Jobseekers are now in charge – here’s how to attract the best candidates

The competition to attract top talent is fierce. According to a survey by MRINetwork, in the first half of 2015,

Spanish listed companies raise their web profile

Webranking by Comprend is the leading in-depth survey of digital corporate content provided by major listed companies across Europe and beyond. This year’s results show that Spanish companies have improved their digital communication activities in comparison to last year’s ranking.

Three ways to improve the About us section

The “About Us” section is an important and highly visited area of a corporate website. However, it can also be an area that is undervalued and sporadically updated. Considering that the “About Us” section is where the world comes to

Finnish corporate websites outperform all European counterparts

This year’s Webranking by Comprend shows that Finland is by far the best performing country in addressing digital communication challenges. Finnish corporations received the highest average score among all counterparts across Europe. In particular, Finnish companies excel in the investor-related sections – which contributes to the

Swedish companies perform well, but lack career info

In the 19th Webranking by Comprend, Swedish companies performed well in many areas and received the second highest average score, after Finland. However, of the 100 Swedish companies included in the ranking, the average score was only 46%. This indicates there

Italian state owned companies perform well in Webranking by Comprend

For the second year in a row, Webranking by Comprend has examined how non-listed companies in Italy are meeting the growing expectations of stakeholders in terms of transparency and dialogue on digital channels. Financial services firm SACE tops the ranking from

Comprend Crash Course: Content Marketing for Corporate Communications

Our content specialists Sara Hernandez, Leah Schothorst, Katrin Kolare and Joakim Arhammar have compiled their tips about how to utilise content marketing techniques in corporate communications. Sign up for the email course below for advice about strategy, tactics, planning and best

Portuguese corporate websites are missing key investor information

Webranking by Comprend is the leading in-depth survey of digital corporate content provided by major listed companies across Europe and beyond. This year, the annual ranking found substantial gaps in the information that Portuguese companies provide to corporate audiences. Webranking

Italian companies improving, but two thirds not meeting stakeholder requirements

Webranking by Comprend shows that even though Italian companies are improving, they continue to lag behind Europe when it comes to presenting the most basic information required by stakeholders. Whilst Italian companies are investing in the presentation of financial data

UK corporate websites underperform against rest of Europe

The 2015 results of Webranking by Comprend show that top UK corporate websites are no longer as successful as their European counterparts in delivering content that meets key stakeholder needs. The UK falls into 7th place, averaging a score of only 44.2% compared

Electrolux shares its digital annual report journey

According to the 2015 Comprend Capital Market Report, digital annual reports have grown in stakeholder popularity by 21% over the past

It is time to design your annual report for the screen

Concepts and ideas are currently being discussed and refined in many annual reporting projects. An important topic in these discussions

Which corporate site is the best in the Middle East?

Phil Marchant, Managing Director of Comprend UK, recently announced the Middle East Webranking results at the Middle East IR Society

Hallvarsson & Halvarsson Group acquires Involve

Through this acquisition, Hallvarsson & Halvarsson Group becomes Sweden’s leader in modern change communication. Involve Communication has worked with change and internal communication, as well as e-learning with many of Sweden’s most successful companies. 

How to brush up your Wikipedia page

Most people turn to Wikipedia when they want to learn about companies. Although it is not a corporate channel that

Take your CSR report to the next level

Producing a CSR report involves significant investment in both time and money. However, as the report presents the company’s economic,

What are top companies doing on LinkedIn?

LinkedIn has released their list of the most influential brands on LinkedIn. This is what makes companies rise to the

Webranking is developing

We are in the process of completing the 19th consecutive ranking of the largest companies’ corporate websites – Webranking by

Stevie Awards presented to three Comprend clients

Congratulations are in order for three of Comprend’s clients. BBVA, William Hill and Electrolux were all recently presented a Stevie

Two Corporate & Financial Award Winners!

Congratulations to two of our clients – BBVA and William Hill – for picking up awards at this year’s Corporate & Financial Awards (CFAs), described as Europe’s leading celebration of successful financial communication strategies. Corporate and financial communications have become

Digital transformation and gender equality hot topics at Almedalen

Comprend was in Gotland last week to participate in the annual political and corporate summit, Almedalen Week. Throughout the week, hundreds

Comprend starts research team in Lisbon

We’re expanding and to continue to strengthen our research offering, including Webranking by Comprend, we have hired 3 new employees

The Comprend Career Report 2015

Finding the right job candidate is a difficult process and there’s no perfect potion to success. We at Comprend want

FTSE100 websites do not meet stakeholder needs

The latest annual survey of FTSE100 corporate websites by Comprend has been announced this month. Webranking is the longest-running annual

Webranking reveals new European energy sector report

As part of ongoing efforts to make Webranking more relevant to companies and stakeholders alike, Comprend presents the third instalment

The Comprend Capital Market Report 2015

Knowing what information your capital market stakeholders want and need is an important ingredient for creating the best possible corporate

The European banking sector faces the communications stress test

The performance of the European banking sector in the latest edition of Webranking by Comprend was published in an opinion

Comprend launches event hub for Almedalen 2015

Comprend will be at Almedalen! The largest political and corporate event in Sweden will be held in Visby, on the island

Helping BBVA on their journey towards digital transformation

As a pioneer of digital banking, BBVA recently took another important step in its journey towards digital transformation. The company

How Europe’s top insurers fare in the communications stress test

The performance of the European insurance sector in the latest edition of Webranking by Comprend was published today by Insurance

Danish corporate websites strong in Governance, weak in Career

Comprend’s annual Webranking survey shows that Danish websites are strong in governance and press, but score below the European average

What financial stakeholders want? More info on sustainability strategy

The capital market increasingly expects listed companies to report on their strategic sustainability work. Sustainability-related data, sustainability objectives and objective fulfilment are the most demanded

Why you need a web & social media editor at your next event

The border between the physical and digital world is becoming blurred. Events are not only for people attending a physical

The Comprend Web Management Report 2015

What challenges and opportunities are facing Web Managers in 2015? Well, this year’s Web Management Report has some interesting findings.

Comprend's experts discuss Google’s new mobile-friendly algorithm

Last week was officially the day when Google’s new mobile-friendly algorithm went into effect. The Media are referring to this as

Few European companies handle tax as a major CSR issue

Only 10 percent of the largest European companies are being transparent about responsible tax management, by taking a clear stand

How Europe’s top 500 companies fare in the communications “stress test”

In a challenging and competitive business environment, Webranking investigates how well the largest European listed companies meet the growing expectations

Dutch corporate websites: strong in social media and annual reports

The annual corporate website analysis of Webranking by Comprend has shown that Dutch corporate sites are ranked in the middle

Electrolux's online edition of the 2014 annual report - produced in a brand new platform

Comprend has developed a new platform for the production of digital annual reports and Electrolux is the first one out.

CSR in the digital age

The rise in digital media means that companies have a priceless opportunity to communicate their CSR stories, differentiate their brand

How to digitalise your events – before, during and after

Companies invest a lot of money on different kinds of events each year: capital market days, trade shows, career and

Finnish corporate websites best in IR and financial reporting

Webranking by Comprend 2014-2015 shows that Finnish corporate sites are ahead of the curve in many ways, including receiving top

Swedish websites strong in mobile, but struggle in 2 key areas

Results from Webranking by Comprend Sweden shows that Swedish corporate sites are amongst the best performing in Europe, but still

How to join the content marketing bandwagon

It seems we cannot escape the topic of content marketing – and for good reason. The concept of content marketing

Telling your corporate investment story the right way

Good investors look for a reason to invest in a company, yet very few websites do a successful job in

Micro-content videos for corporate communication

A lot can happen in a few seconds – and micro-content apps like Vine and Instagram are proving that to

Digital Impact Awards 2015 – open for entries

Comprend are proud to be a sponsor of the Digital Impact Awards 2015, an event that celebrates the best in digital

How to improve your headlines: 5 tips for brilliant titles

The perfect title, especially one that encourages clicks on social media, is often one of the most difficult parts of

Carousels: top tips and what to avoid

Carousels on homepages, also known as sliders, have been up for discussion from time to time. Carousels are a popular

Lafarge receives top position in French Webranking results

Lafarge takes the top spot in Webranking by Comprend France, with 54.4 points. The Airbus Group went down to second place, with 53.6 points. AXA is ranked third, rising from last year’s 13th place. Alcatel-Lucent, PSA, Eiffage and Eurazeo have

Market share and competitors – the case for and against transparency

Some of the most requested information from corporate stakeholders concerns market shares and competitors. Unfortunately, companies perform badly in this

Corporate Governance – be as transparent as possible

AGM information, committees, external auditors, lobbying policies, articles of associations…the list seems endless. Add country and industry specific laws, rules

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Staffan Lindgren


Staffan Lindgren
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Phil Marchant


Phil Marchant
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