Insights

I den moderna köpprocessen är ett starkt varumärke viktigare än någonsin. Det är lätt att säga och vi konsulter slänger oss ofta med begreppet – men vad är då ett ”starkt varumärke”?

People frequently turn to Wikipedia to learn about companies. Although it is not a corporate channel to own and manage as you like, you can still improve your Wikipedia company page and be accepted by the Wiki community. This is how you do it.

The rise in digital media means that companies have a priceless opportunity to communicate their CSR stories, differentiate their brand and build credibility. But the fact is, most corporations have yet to adapt their CSR activities to the digital age.