Posts from 2017


Finnish websites surpass European counterparts in sustainability

Finnish corporate websites outperform their European counterparts in the 20 year celebration of Webranking by Comprend. Finnish companies score an average of 59.1 out of 100, which means a small increase from last year’s average of 58.9. They have improved in providing sustainability information, making them the best in Europe in this increasingly in-demand section.

Get more from your annual report investment

Creating a digital short version of an annual report is a step many companies take to move towards a more digital way of financial communication. A couple of weeks ago we hosted a breakfast seminar on short versions together with our sister agencies Hallvarsson & Halvarsson and Creo.


Brand new version of the Webranking report

In a couple of weeks, the first reports for Webranking by Comprend 2017-2018 will be released. This year, the report has a new look and feel to make it more user-friendly, so that it’s easier for companies to understand how to improve their digital corporate communications.

This year's Webranking result for the Middle East

We have conducted our 2017 – 2018 Webranking report for the Middle East, reviewing the investor relations section of over 300 sites.

New teammates at Comprend

The Comprend family is growing and we are happy to welcome new colleagues to our Stockholm and London teams. Meet our new teammates!

Electrolux awarded for best sustainability report

Electrolux’s sustainability report 2016 has been awarded best sustainability report of the year by Aktuell Hållbarhet. The jury was especially impressed by how Electrolux describes its sustainability priorities and how they lead to business and social benefits.


H&H Group förvärvar Intellecta Corporate och 4 andra kommunikationsbyråer

Comprends ägare H&H Group har idag avtalat om att förvärva Intellecta Corporate, Hilanders, Bysted, Tomorrow och UnReel från Intellecta AB (publ).

H&H Group acquires five communication agencies

Comprend's owner H&H Group has today agreed to acquire Intellecta Corporate, Hilanders, Bysted, Tomorrow and UnReel from Intellecta AB (publ). 

Webranking 20 years – What does the future hold for corporate communications?

The celebrations of Webranking continuous! During our 20 years of ranking, we have seen how new technology and societal trends affects what people want on a corporate website. In this article we look towards the future and ask: What does the future hold for digital corporate communications?

BillerudKorsnäs awarded prize for Best Web Design

BillerudKorsnäs’ new website, which was redesigned and launched in May 2017, was named the winner of a Silver Stevie® Award in the Best Overall Web Design category at the 14th Annual International Business Awards yesterday.

Analysts – do they really use your corporate website?

2017 is the twentieth anniversary of Webranking by Comprend, the world’s longest-running analysis of corporate websites across the globe. The criteria are unique as they are driven not by our views but by those of your most important website audiences – we survey a dedicated focus group of investors, analysts and business journalists on what they want to see on a corporate website and produce and weight the criteria accordingly.


Reflections from Almedalen

During the first week of July some of the Comprend team went to Gotland to participate in the annual political and corporate summit, Almedalsveckan. Throughout the week hundreds of organisations, political parties, municipalities, NGO’s and corporations held seminars and sessions to discuss and highlight different issues with a focus on politics.

Webranking 20 years – Perspectives from our users

As you may have caught on by now, Webranking is turning 20 this year! Looking back at 20 years of ranking, we can see that some companies have scored high more often than others. As a part of our celebration, we have turned to two of these companies, Danish Danske Bank and Portuguese Galp, to find out more about how they have used Webranking and why they think they have been successful.

What do job seekers want on a website?

We are living in a world of rapid change and this seems to apply to the job market too. Job seekers are increasingly more likely to move countries to seek challenges and opportunities and the so-called millennials are entering the job market with a whole new way of looking at careers. With all of this is mind, Comprend’s Careers spotlight reports highlights information on how companies can attract and keep candidates.

The Comprend Capital Market Spotlight Report is here

The report provides valuable insights on what Capital Market Stakeholders wants, which in turn will help companies create the best possible corporate website.


Shoot better films using your phone

Almedalen – a festival for politicians and corporates – starts next week in Sweden, and our sister agency Creo will be in attendance, as will Comprend. Whether you’re going there or not, here are some helpful tips Creo have come up with to help you shoot films for social media using your phone.

Webranking 20 years – What's the secret?

Webranking is turning 20 years! As a part of our celebrations, we sat down with the two founders – Staffan Lindgren, CEO of Comprend, and Gabriel Thulin. We asked them about the progression of Webranking and what they think about the future of corporate communications. The result is the video you can watch below.

Test your website's accessibility

In this third and last (for now) post on accessibility, we’d like to introduce some of the ways you can test your website and content to identify areas for improvement.

Webranking 2017-2018 starts

The annual ranking of the corporate websites of Europe’s largest companies - Webranking by Comprend – has started for the 2017-2018 season. This year we celebrate 20 years!

Webranking by Comprend presents this years Web Management report

As the digital presence increases so does the need for internet security. This year’s Web management report shows that the importance of protecting online users has not been forgotten by companies, with 80 % of the listed companies taking preventive security measures across its digital communication channels.

SEB, Swedbank and Credit Suisse best digital communicators in banking sector

International Banker exclusively reports the findings of the latest Webranking by Comprend 2016-2017 banking edition in collaboration with Lundquist. The findings reveal that European banks need to take a more proactive role in encouraging active dialogue amongst stakeholders via their digital channels.


The CSR Spotlight report – how companies can respond to a rapidly changing world

2016 was a year of turbulence and transformation. Brexit as well as the election of Trump where political events that few saw coming. The conflict in Syria, terrorism and potential climate change disasters all contributed to instability. We continued to move towards a more digital society, resulting in both new opportunities and new risks.

Transparency in digital investor relations: does it pay off?

Does the performance of your company’s stock benefit from open information about your company’s strategy, operations and prospects? Is it worth trying to find out what kind of information financial audiences seek to make informed decisions? To which extent, if any, should the company’s information flow exceed regulatory requirements? How generous should the company be with forward-looking information? To put it frankly, do you work hard enough for a fair valuation of your company stock?

Web accessibility laws in Sweden

How different would your life be if you couldn’t use the internet? Now? Five years from now? Further into the future?

Global 100 companies outshined by their European counterparts

The Global 100 edition of the Webranking by Comprend research, based on requirements of stakeholders, jobseekers and digital audiences, reveals top companies are struggling to communicate with their stakeholders. Reaching an average score of 38/100 the world’s largest global companies, by market cap, fall three points behind the EU500’s 41.9 score average. Whilst it is important to note that global companies adhere to different accounting and disclosure rules than their European counterparts, it remains important for them to be transparent on issues that stakeholders deem important.


Consilio International becomes part of H&H Group

Get started with accessibility: our 10 top tips

Learning how to make your website accessible to disabled people can be daunting at first. Because accessibility is not taught or talked about enough, it can feel like there’s a lot to learn and the tools we have don’t always make it easy.

New faces at Comprend

The Comprend family is growing and we are happy to welcome new colleagues to our Stockholm, London and Lisbon teams. Meet our new friends!

Netherlands perform well but lack some CSR and IR information

This year’s Webranking by Comprend reviewed, scored and ranked 778 internationally listed companies based on how well their corporate websites meet the requirements of stakeholders, jobseekers and digital audiences.

Increase conversion with data-driven design

The majority of designers have to start their design work before receiving copy or customer data. And yet the design is, along with the copy, expected to solve the clients’ problems. Working with a data-driven design process is a helpful way of working when making design decision.

Inspiration from Webbdagarna in Stockholm

The theme of this year’s Webbdagarna, arranged by Internetworld, was around the speed of new technology, marketing, VR and AI. But something that came up throughout the conference was that people and their needs are leading the development of technology and not the other way around.

How to make your employees your top influencers

What we read, see or hear within our personal and professional networks is more relevant than ever when we make choices and decisions. Creating engaging content for your employees to share is one way to make your stories heard in those networks.


Tech for good and the rise of the collective

Our friends Sandra and Hannes from Hallvarsson & Halvarsson attended this years SXSWconference. Find their interesting insights in this guest blog post.

Careers section: Hit or miss?

Europe’s 500 largest companies have made a slow progress in attracting talent through their digital channels according to Webranking by Comprend. This year’s research which focused on the effectiveness of corporate exchanges over digital channels showed that when it comes to the Careers section the results are not as encouraging as they should be.

3 days at Episerver Ascend

Comprend’s backend developer Petra took the opportunity to attend Episervers flagship conference Ascend in Las Vegas this year. These are the things she learned and brought back with her to Sweden.

Increase in score but Belgian companies lag behind rest of Europe

The results of Webranking 2016-2017 show that Belgium’s largest companies do not perform as well as their European counterparts in satisfying their key stakeholders' content needs. Compared to the top performing countries in Europe that scored 64,8 points (Finland), Belgian companies average score ended up at a total of 39,4 points.

German corporate websites improve company introductions

Unlike last year's intensifying of the digital corporate communications activities in Germany, Webranking by Comprend 2016-2017 found no significant improvement in the digital content presented by German listed companies. The average slightly declined by 0.3 points since last year from 46.3 to 46.0 points out of a total of 100. Improved content areas include financial reporting, corporate governance, press and company introductions while there is a lag in the general information related to investors and the share.

Digital corporate communications: the gap widens between top performers and the rest

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that front-running French companies are pulling decisively ahead while laggards seem to fall desperately behind. Construction and concession Group VINCI conquered this year’s first place by achieving 66.0 points, an unprecedented score in France since the inception of Webranking.

Danish corporate websites improved in 9 out of 10 areas

The 20th edition of Webranking by Comprend shows that Danish corporate websites better meets the demands and needs of digital audience such as business journalists, analysts, investors and jobseekers. By increasing the performance in all areas, except for the share section, Denmark reaches the second best performance among all Nordic countries following Finland. In spite of this, Danish companies achieve mid-range performance in all of the areas surveyed which shows a great potential for improvements.


How to boost the relationship with journalists through your website

Get to know what features business journalists expect to find on corporate websites like yours. Every year Comprend surveys business journalists and other stakeholders to find out the most relevant content they're after.

Webranking surveys – Why so important?

Our annual surveys help us find out how companies should prioritise when developing content and features on their websites. One may think that journalists are more interested in the websites’ Press section while jobseekers just focus on job adverts on the Careers page. However, thanks to our surveys we know that is not the truth.


In the light of the Data Protection Day

Topics such as online privacy and data security privacy has been all the rage lately with the Snowden movie in cinemas worldwide during autumn, the buzz around fake news and Hillary Clinton's use of a private email server. To mention a few events that have attracted a lot of attention and is much debated nowadays.

Think through your use of passwords!

Security should always be a top priority. Usernames and passwords falling into the wrong hands is a big threat to intrusions and hoaxes on the Web.

Snam, Wärtsilä and Eni the best online communicators in Webranking by Comprend

The Financial Times’ Investors Chronicle reported exclusively today the findings of Webranking by Comprend 2016-2017 European edition. The research is conducted by Comprend in collaboration with Lundquist. 

Overfitting: is your website "too good"?

It's the beginning of the year and a time when you might look over your plans and goals going forward. This reflection is important because sometimes your measurements of success can tell a very different story than the success you’re trying to measure.

Swiss Post crowned best online communicator among Swiss non-listed companies

The Swiss business weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2016 Switzerland Non-listed edition in collaboration with Lundquist. The findings reveal that the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. 

Norwegian companies need to improve their web presence

The 20th edition of Webranking by Comprend found that Norwegian listed companies have raised their web presence by increasing the average score with 3.5 points compared to last year. However, the overall average score of 40.8 out of 100 shows that corporate websites of Norwegian companies need to improve to better meet the needs of important stakeholders. Orkla's website is an exception and is ranked as number 1 in Norway.

Investor relations and careers – the continual weak spots of Spanish digital corporate communications

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that Spanish listed companies have made slow progress in the way they communicate with investors and prospective employees.

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