Posts from 2017

March

German corporate websites improve company introductions

Unlike last year's intensifying of the digital corporate communications activities in Germany, Webranking by Comprend 2016-2017 found no significant improvement in the digital content presented by German listed companies. The average slightly declined by 0.3 points since last year from 46.3 to 46.0 points out of a total of 100. Improved content areas include financial reporting, corporate governance, press and company introductions while there is a lag in the general information related to investors and the share.


Digital corporate communications: the gap widens between top performers and the rest

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that front-running French companies are pulling decisively ahead while laggards seem to fall desperately behind. Construction and concession Group VINCI conquered this year’s first place by achieving 66.0 points, an unprecedented score in France since the inception of Webranking.


Danish corporate websites improved in 9 out of 10 areas

The 20th edition of Webranking by Comprend shows that Danish corporate websites better meets the demands and needs of digital audience such as business journalists, analysts, investors and jobseekers. By increasing the performance in all areas, except for the share section, Denmark reaches the second best performance among all Nordic countries following Finland. In spite of this, Danish companies achieve mid-range performance in all of the areas surveyed which shows a great potential for improvements.


February

How to boost the relationship with journalists through your website

Get to know what features business journalists expect to find on corporate websites like yours. Every year Comprend surveys business journalists and other stakeholders to find out the most relevant content they're after.


Webranking surveys – Why so important?

Our annual surveys help us find out how companies should prioritise when developing content and features on their websites. One may think that journalists are more interested in the websites’ Press section while jobseekers just focus on job adverts on the Careers page. However, thanks to our surveys we know that is not the truth.


January

In the light of the Data Protection Day

Topics such as online privacy and data security privacy has been all the rage lately with the Snowden movie in cinemas worldwide during autumn, the buzz around fake news and Hillary Clinton's use of a private email server. To mention a few events that have attracted a lot of attention and is much debated nowadays.


Think through your use of passwords!

Security should always be a top priority. Usernames and passwords falling into the wrong hands is a big threat to intrusions and hoaxes on the Web.


Snam, Wärtsilä and Eni the best online communicators in Webranking by Comprend

The Financial Times’ Investors Chronicle reported exclusively today the findings of Webranking by Comprend 2016-2017 European edition. The research is conducted by Comprend in collaboration with Lundquist. 


Overfitting: is your website "too good"?

It's the beginning of the year and a time when you might look over your plans and goals going forward. This reflection is important because sometimes your measurements of success can tell a very different story than the success you’re trying to measure.


Swiss Post crowned best online communicator among Swiss non-listed companies

The Swiss business weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2016 Switzerland Non-listed edition in collaboration with Lundquist. The findings reveal that the gap between companies who strive to communicate credibly and those who fail to provide adequate information is widening. 


Norwegian companies need to improve their web presence

The 20th edition of Webranking by Comprend found that Norwegian listed companies have raised their web presence by increasing the average score with 3.5 points compared to last year. However, the overall average score of 40.8 out of 100 shows that corporate websites of Norwegian companies need to improve to better meet the needs of important stakeholders. Orkla's website is an exception and is ranked as number 1 in Norway.


Investor relations and careers – the continual weak spots of Spanish digital corporate communications

The 20th annual edition of Webranking by Comprend, the leading in-depth research in digital communications at major listed companies, found that Spanish listed companies have made slow progress in the way they communicate with investors and prospective employees.


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Staffan Lindgren

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Staffan Lindgren
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London

Phil Marchant
Managing Director UK
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Miguel Cruz de Oliveira
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