Compared to last year, the corporate websites of Belgium’s largest listed companies have increased slightly but not as much as the rest of Europe where the average score has increased more than in Belgium. The main weakness among the Belgian companies’ corporate websites are Careers and CSR information.
The 20th edition of Webranking by Comprend assessed 14 Belgian companies on how well their web communications live up to expectations of business journalists, analysts, investors and jobseekers. All companies were ranked on the basis of what these important stakeholders need and demand in a wide range of different content areas such as financial reporting, investor relations, press, corporate governance, careers and corporate social responsibility, to mention a few.
The winner KBC Group improved their score with 8,9 points and reached 55,5 points out of 100 and succeeded to keep their winning position form last year.
Says Wim Allegaert General Manager Finance in KBC Group
The runner up was Proximus Group with 51,9 points who was also the best improver since last year with an increased score by almost 9.5 points. Solvay placed third with 51,3 points.
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