Stay true to who you are and relevant to your audiences

Brand strategy

• Brand structure for clarity and optimising the opportunities in the market.
• Architecture for master brand, sub-brand and endorsed brand, for optimised brand equity.
• Brand positioning for distinction and maxised market potential, today and tomorrow.
• Pricing as part of brand positioning and brand perception.

Brand development

• Brand core with purpose, vision and values for internal alignment and pride.
• Brand essence with clear promise to all stakeholders and guidance for decisions.
• Brand archetyping for consistent impact and tone of voice to the market.
• Brand narrative for compelling storytelling to make the brand interesting and relatable.

Brand identity

• Naming of corporate, product and place brands to perfectly reflect the brand.
• Logotypes that carry brand, heritage, name and identity.
• Corporate identity, including visual profile, tonality, sonic identity and scents.
• Office branding as a part of the consistent brand impact.

Brand communication and experience

• Internal implementation to ensure proper understanding and ambassadorship.
• External brand launch with strong communication concept for maximised impact.
• Employer branding with clear employee value proposition for recruitment and retainment.
• Brand experience concept for scalable and memorable communication in the market.
• Brand communication matrix for efficient brand messaging for all target groups.

Brand governance

• Mapping of brand governance systems identifying gaps and potential improvements.
• Structure for brand forums to become aligned and efficient in the communication.
• Review of strategies and policies to ensure brand consistency in decisions and behaviour.
• Leadership training in how to engage, inspire and grow desired brand behaviour.

Brand potential analysis

Through our unique study, you will find the obvious wins, the hidden gems and the pitfalls of your market. And you will climb under the surface and discover the sometimes huge difference between what your customers are saying and doing. 

This brand measurement will give you insights into:

• Volume and price premium drivers in your market.
• If your brand is over- or under-capitalised.
• What customers say is important but doesn’t really influence them.
• Total market value, and your penetration in it.
• Untapped sales potential, reachable for you by brand investments.