Driving digital transformation for SSAB

The challenge

Driving business growth through digitalisation 

When SSAB first came to us for support, they had a limited digital presence. They weren't getting the most out of their websites and had few self-service options available for customers. They didn't have the analytics and technology required to measure the effectiveness of marketing campaigns.

Lacking a cohesive data strategy and data visualisation platform, SSAB struggled to gain deeper insights into customer behaviour and, as a result, drive growth. As a pioneering business and a leader in the steel industry, SSAB knew that to stay at the forefront and drive business growth, a digital transformation was needed. 

With a focus on leveraging advanced technology, analytics and data, we worked in close collaboration with the client to renew SSAB's corporate and brand websites, launch a 24/7 customer portal and commerce, optimise SSAB's global marketing activities to increase marketing return on investment (ROI) and elevate the customer experience through digitalisation.  

The solution 

Leveraging tech and data to optimise SSAB’s digital marketing and communication 

Website revamp to ensure an optimised user experience 

The first step of SSAB’s digital transformation was focused on enhancing their public websites. This involved redesigning both the UI and UX of the websites to ensure users can easily navigate the website and find the information they need. We also implemented cloud services and a new digital experience platform (DXP) to streamline website management and enable brand consistency across multiple sub-brand platforms.  

Integration of data to drive marketing ROI 

To help maximise SSAB’s marketing ROI, we optimised the company’s marketing operations by integrating data from various sources, including websites, customer relationship management systems (CRM), enterprise resource planning systems (ERP), and digital marketing channels. With comprehensive data on customer behaviour and content performance, SSAB now have the insights they need to better target potential customers and drive greater marketing ROI.    

Data-driven insights and visualisation to connect sales and marketing   

As SSAB’s strategic partner, we have also helped develop and implement a sales and marketing data strategy to support business objectives and help SSAB better connect with their customers. Following an extensive research phase, involving an audit of existing data assets and in-depth workshops with the client, we developed and implemented a portal which allows customers to easily order products and track documents and purchases and provides SSAB with data-led insights into customer behaviour which can be used to inform and optimise marketing and sales activities across touchpoints.