Helping heavy industries around the globe become Energy Hunters

At a glance

Energy efficiency is the future

Energy efficiency is one of the key initiatives needed to meet the goals of the Paris Agreement. Significant opportunities for improved heat transfer exist across industries, particularly in energy-intensive sectors like chemicals, pulp and paper, and other heavy industries. 

Investments in energy-saving technologies and services offer dual benefits – reducing operational costs while dramatically lowering environmental footprints. With its unmatched expertise and solutions, Alfa Laval is uniquely positioned to support industries on this journey.

The challenge

Making customers understand

Despite the substantial benefits of plate heat exchangers over traditional shell-and-tube solutions, the pace of adoption remains slower than desired, leaving a massive untapped market. While data-driven arguments and calculations highlight the advantages, they often fall short in driving rapid conversion. 

The Energy Hunter concept was developed to capture attention and open minds, helping industries recognize Alfa Laval as their go-to partner for energy-saving initiatives. 

The solution

Adressing the full funnel

To engage both the hearts and minds of the target audience, tailored communication addressed each stage of the decision-making process: 

• Awareness phase: A conceptual film introduced the Energy Hunter concept with a touch of humour, spotlighting Alfa Laval’s commitment to energy efficiency. 
• Engagement phase: A live broadcast event showcased customer success stories and how they improved energy efficiency using Alfa Laval solutions. 
• Decision phase: Tools such as calculators and technical materials presented concrete facts about products, services, and their energy-saving potential. 

An always-on digital campaign targeted various levels of the sales funnel through channels like YouTube, display advert­ising, LinkedIn, and search engines. Landing pages offered downloadable packages and webinars as lead magnets, feeding into marketing automation campaigns to nurture leads.

The impact

Supporting customers goals

The Energy Hunter concept has gained widespread recognition in heavy industries, with customers reporting that it helped them move toward ESG compliance and embrace more sustainable business practices. 

Our key takeaways

Rational and emotional

Even in traditional sectors like heavy industry, rational arguments alone may not be enough to overcome mental barriers to change. Emotional communication – like the Energy Hunter concept – can inspire potential customers to reevaluate their habits and take action toward greater energy efficiency. 

• Energy Hunter brochure
• Dow chemical case