Insights

This year’s Web Management survey captures insights from a broad group of experienced professionals working with corporate websites. Majority of respondents come from large, listed companies, and their roles span key areas such as web management, digital communications, investor relations, and corporate website leadership. 93% have direct responsibility for the corporate website, 76% oversee content, and many are also involved in strategy, accessibility, and analytics – highlighting the increasingly interconnected nature of digital communication work. The survey highlights ongoing challenges around strategy, preparedness, and accessibility-areas that require not just expertise, but collaboration.

Each year, our Web Management survey gathers insights from corporate communications professionals across Europe. This year’s responses reveal a clear shift: analytics and artificial intelligence are no longer emerging trends – they are now embedded in daily work. However, while adoption is high, challenges remain around capability, governance, and delivering long-term value. Here’s what we found.

Comprend's copywriter, Maggie Crusell, explains why three is definitely a magic number when it comes to writing great content.

Integrating accessibility into your brand strategy isn’t just a compliance requirement, it’s a business opportunity, writes Staffan Lindgren, Group CTO and Chief AI officer, Aura.

AI tools are only as good as the prompts you give them. Mastering AI prompting is the key to getting meaningful and high-quality responses from your tools. Whether you’re using AI for writing, research, or problem-solving, Our copywriter, Maggie Crusell, shares some essential techniques to help you craft better prompts for more valuable and engaging results. Get ready to prompt like a pro.

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.  

Effective investor relations (IR) communication is essential for building trust and transparency with stakeholders. The latest Webranking 2024-2025 results reveal key trends and challenges in how Europe’s largest companies communicate their financial results and ambitions on their websites. While many companies excel at presenting their overarching goals and strategies, gaps remain in providing concrete financial targets, market outlooks, and fully accessible online reports.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?