Insights

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.  

Effective investor relations (IR) communication is essential for building trust and transparency with stakeholders. The latest Webranking 2024-2025 results reveal key trends and challenges in how Europe’s largest companies communicate their financial results and ambitions on their websites. While many companies excel at presenting their overarching goals and strategies, gaps remain in providing concrete financial targets, market outlooks, and fully accessible online reports.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?

Accessibility compliance is becoming increasingly important in corporate communication. This shift is being driven by the forthcoming European Accessibility Act, which will take effect in June of this year. In response, Webranking 2024-2025 has introduced criteria to evaluate accessibility on corporate websites in greater detail than before.

Did you know that people are three times more likely to trust content shared by an employee than that shared by a company CEO? And that the click-through rate on LinkedIn is two times higher for content shared by an employee than for content shared by the company itself? That’s why employee advocacy should always play an integral part in businesses’ strategies for building brand awareness and trust with target audiences.

Transparent and accessible sustainability communication is essential for demonstrating stakeholder accountability and commitment. The latest Webranking 2024-2025 results examine how Europe’s largest companies present their sustainability information online. Companies excel in showcasing a sustainability strategy, and many present case studies where the strategy was implemented. A challenge for the companies is presenting information about social sustainability, which lags behind environmental sustainability.

At the beginning of the year, we predicted that as Google’s AI Overviews (formerly called Search Generative Experience, or SGE) is refined, the search landscape may change as users retrieve the information they need from Google without clicking through to websites. Now, with AI Overviews being rolled out in more than 100 countries around the globe, the topic is more relevant than ever. So, what do we know about AI Overviews? How is it changing the Search landscape, and how should businesses adapt?

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.