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Keep up to speed with the latest trends and developments within communication, marketing and technology.

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SEO in the age of AI

An analysis combining original research and industry data.

Discover how AI is transforming SEO
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Event
Stockholm I 12 March 2026
Demystifying AI agents

Join us for an in-depth event to understand what AI agents actually mean in practice.

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News

The latest news from the Comprend team.

News

Comprend Named Optimizely's AI Innovator of the Year

Comprend is proud to announce that we have been named Optimizely's AI Innovator of the Year 2025 - an award recognising the partner that has done the most to deliver real, measurable AI impact for clients. The award was presented at Optimizely's Partner Kickoff in Stockholm.

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News

Optimizely appoints Comprend as its first Strategic AI Partner

Partnership brings purpose-built AI orchestration and expert services to enterprise marketing teams.

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News

Finnish companies strong in IR and governance, with room to improve in careers and accessibility

In the 29th Webranking edition, Finnish companies stand out with their strong performance, achieving an average score of 60.1 points, which compares favourably with the European average of 47.1 points. This year, 52 of the largest listed Finnish companies were included in the ranking. The results reflect Finland’s traditionally strong position in governance and financial communication, but also highlight areas where further improvements can be made, particularly in careers communication and accessibility.

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Insights

The latest insights from the Comprend team.

Insight

From experimentation to execution: the marketing shifts shaping 2026 so far

Much of the conversation around digital marketing still focuses on what is new: new tools, new platforms and new capabilities, particularly around AI. But the more useful question now is simpler: what is here to stay?

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Insight

Integrating AI without losing your brand’s human touch

AI is transforming how brands create, personalise and scale content. It can analyse behaviour in seconds and process output at much higher pace, but speed isn’t the same as quality connection. When every brand has access to the same tools, authenticity becomes the real differentiator. The challenge isn’t whether to use AI, it’s how to integrate it in a way that strengthens your human touch.

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Insight

Bringing structure to marketing operations with Optimizely CMP

“Content and MarTech specialist Eliott Friberg looks at how Optimizely CMP helps marketing teams bring structure to planning and collaboration, and why the right onboarding approach is essential for turning the platform into a practical way of working.”

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Events

We arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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26 March 09:00 - 26 mars 10:30

Hands-on agentic marketing (London)

AI agents are redefining marketing operations. But how should you work with them to drive measurable impact for your business?

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