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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

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11 December 2024

French companies face challenges in investor relations and governance transparency

The results of the 2024-2025 Webranking survey provide a detailed look into how France's largest companies are performing in digital corporate communications. This year's evaluation covered 66 companies, with an average score of 43.2 out of 100. Since this is below the Europe 500 average, the results highlight several key areas where improvements are possible.

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4 December 2024

Spanish companies excel in financial reporting, but strategy communication needs clarity

The results of the 2024-2025 Webranking by Comprend reveal that Spain's 20 largest companies, based on market capitalisation, set a high standard for corporate website performance. With an average score of 52.07, Spanish companies have surpassed both last year’s average of 49.7 and the Europe 500 average of 48.40. This highlights a sustained commitment to meeting stakeholder expectations, particularly in key areas such as financial reporting and innovation.

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27 November 2024

Sustainability communications advance, but UK companies miss opportunities to attract talent

The 28th edition of Webranking by Comprend evaluates how effectively the UK’s largest companies address stakeholder expectations for transparency and accessibility on their websites. These criteria are informed by direct insights from key stakeholder groups, including investors, analysts, and job seekers.

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Insights

The latest insights from the Comprend team.

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15 November 2024

Does the introduction of AI Overviews mean the end of SEO?

At the beginning of the year, we predicted that as Google’s AI Overviews (formerly called Search Generative Experience, or SGE) is refined, the search landscape may change as users retrieve the information they need from Google without clicking through to websites. Now, with AI Overviews being rolled out in more than 100 countries around the globe, the topic is more relevant than ever. So, what do we know about AI Overviews? How is it changing the Search landscape, and how should businesses adapt?

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12 November 2024

Unlock faster load times and boost your rankings: the power of optimising LCP

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

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7 November 2024

Crafting a compelling employee value proposition: key tips for success

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

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