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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

News

Finnish companies strong in IR and governance, with room to improve in careers and accessibility

In the 29th Webranking edition, Finnish companies stand out with their strong performance, achieving an average score of 60.1 points, which compares favourably with the European average of 47.1 points. This year, 52 of the largest listed Finnish companies were included in the ranking. The results reflect Finland’s traditionally strong position in governance and financial communication, but also highlight areas where further improvements can be made, particularly in careers communication and accessibility.

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News

UK companies fail to disclose responsible AI practices despite a growing expectation

Webranking by Comprend evaluates the UK’s largest listed companies on how well their corporate websites meet stakeholder expectations. Now in its 29th year, the ranking evaluates the digital communications of the largest UK and European companies. This year, UK companies achieved an average score of 46.4 out of 100, slightly below the Europe 500 average of 47.1.

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News

How European companies can go beyond compliance through clearer communication

The 2025–2026 Europe 500 Webranking shows how Europe’s largest companies adapt their corporate communication to new EU rules on AI, sustainability, and accessibility.

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Insights

The latest insights from the Comprend team.

Insight

Key Performance Indicators: Balancing tradition with insight in the age of technology

In a rapidly evolving digital landscape, marketers are surrounded by a growing array of tools, analytics platforms, and AI-driven insights. Yet, despite the influx of innovation, traditional Key Performance Indicators (KPIs), such as Return on Investment (ROI), engagement rates, and personalisation metrics, continue to hold their ground as the cornerstones of effective marketing measurement.

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Insight

From raw data to real moments

Data only matters when it helps people decide and act. Right? Not quite. Data also helps processes and automation act on clear signals, within clear rules.

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Insight

The beginning of the end for cookie banners?

For years we’ve been stuck with intrusive cookie banners, a clumsy solution that frustrates users and offers little real control. Now, the EU’s Digital Omnibus Regulation proposal, though disappointingly slow to implement (we’re looking at 2027 at the earliest), finally sets a clear direction for a future without them.

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29 January 08:30 - 29 januari 10:00

Search in the age of AI: how to keep your brand visible

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