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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

20 February 2025

Aura ramps up AI development with Swiftly acquisition

At Comprend, we are excited to share the news of our parent company, Aura’s, strategic acquisition of AI consultancy, Swiftly – a move that strengthens our AI capabilities and opens up new opportunities for our clients. This acquisition enables a stronger AI-driven approach within Aura's network of agencies, fostering innovation and advancing the use of AI both within group and for our clients

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Two men standing in front of a dark blue curtain. One wears a green sweater, and the other wears a black turtleneck and glasses.
14 February 2025

Per Bruun appointed as new CEO of Comprend

Leading Stockholm-based marketing and comms agency announces leadership transition.

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22 January 2025

Dutch companies underperform in social sustainability information and accessibility standards

Thirty of the largest publicly listed Dutch companies were evaluated in Webranking’s annual review, achieving an average score of 45.76, slightly below the European average of 48.4. This marks a small improvement of 1.35 percentage points compared to last year. Dutch companies performed particularly well in key areas such as the homepage, about us section, and financial reporting.

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Insights

The latest insights from the Comprend team.

14 April 2025

New demands, shared priorities: insights from the Web Management survey 2025

This year’s Web Management survey captures insights from a broad group of experienced professionals working with corporate websites. Majority of respondents come from large, listed companies, and their roles span key areas such as web management, digital communications, investor relations, and corporate website leadership. 93% have direct responsibility for the corporate website, 76% oversee content, and many are also involved in strategy, accessibility, and analytics – highlighting the increasingly interconnected nature of digital communication work. The survey highlights ongoing challenges around strategy, preparedness, and accessibility-areas that require not just expertise, but collaboration.

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10 April 2025

From data to decisions: Bridging analytics, AI and communication

Each year, our Web Management survey gathers insights from corporate communications professionals across Europe. This year’s responses reveal a clear shift: analytics and artificial intelligence are no longer emerging trends – they are now embedded in daily work. However, while adoption is high, challenges remain around capability, governance, and delivering long-term value. Here’s what we found.

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9 April 2025

Creating content and the Rule of Three (because one is boring and four is overkill)

Comprend's copywriter, Maggie Crusell, explains why three is definitely a magic number when it comes to writing great content.

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Events

We have arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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22 May 09:30

Comprend day 2025

This May in Stockholm, we're gathering marketers, communicators and business leaders for a full day to listen to and interact with brands like Saab, Vattenfall, Arla, Ikea, Arval BNP Paribas, Sveriges Riksdag, and many more. Expect a day packed with insights, inspiration and actionable ideas for both B2B and B2C. And, of course, great food, drinks, and plenty of time to socialise with other humans. Here are some examples of topics for the day: - Using AI to enhance creativity, communication, and connection - Platform and content orchestration for a seamless customer experience - Creative activations that connect - Customer-first strategies to build trust, relevance, and long-term growth We look forward to welcoming you!

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