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Insights

Thoughts, ideas and insights from experts in all things marketing, communication and technology. 

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Insight

Turning your website green: Seven steps to make your site more sustainable

By Helena Wennergren

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?

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Insight

Accessibility compliance among Europe's leading companies

By Freja Nilsson, Project Manager Webranking

Accessibility compliance is becoming increasingly important in corporate communication. This shift is being driven by the forthcoming European Accessibility Act, which will take effect in June of this year. In response, Webranking 2024-2025 has introduced criteria to evaluate accessibility on corporate websites in greater detail than before.

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Insight

Is employee advocacy the key to boosting your brand’s trust and reach?

By Matilda Ekström, Communications Consultant

Did you know that people are three times more likely to trust content shared by an employee than that shared by a company CEO? And that the click-through rate on LinkedIn is two times higher for content shared by an employee than for content shared by the company itself? That’s why employee advocacy should always play an integral part in businesses’ strategies for building brand awareness and trust with target audiences.

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Insight

Does the introduction of AI Overviews mean the end of SEO?

By Matilda Ekström, Digital Communications Consultant

At the beginning of the year, we predicted that as Google’s AI Overviews (formerly called Search Generative Experience, or SGE) is refined, the search landscape may change as users retrieve the information they need from Google without clicking through to websites. Now, with AI Overviews being rolled out in more than 100 countries around the globe, the topic is more relevant than ever. So, what do we know about AI Overviews? How is it changing the Search landscape, and how should businesses adapt?

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Insight

Unlock faster load times and boost your rankings: the power of optimising LCP

By Filmon Ghirmay, Digital Analyst

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

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Insight

Crafting a compelling employee value proposition: key tips for success

By Rachael Stackhouse, Senior Consultant

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

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Insight

Is social media the new Google?

By Maggie Crusell, Copywriter

It’s all over the news – Google is fighting to stay relevant with younger users, especially Gen Z. Born between 1996 and 2010, this generation has grown up with the internet and social media at their fingertips. They’re digital natives who prefer visuals and quick answers over text-heavy search results. And now, social media platforms like TikTok and Instagram are becoming their go-to search engines, changing how they discover local businesses and products. For brands, a solid social media presence is essential to winning over the next generation of consumers. But is this shift here to stay, or will Gen Z eventually return to Google when they outgrow their TikTok phase?

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Insight

Unravelling the mystery of B2B brand storytelling

By Kristoffer Mauritzon, Copywriter

For years, the importance of brand storytelling has echoed throughout seminars, strategy documents, and agency briefs – not least in B2B circles. But without a clear understanding of how, where, and why storytelling works, we may wonder: is storytelling still relevant, or is it just another marketing trend to leave behind?

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