Insights
Thoughts, ideas and insights from experts in all things marketing, communication and technology.
The advantages of prioritising accessibility on your corporate website
With the date for the implementation of the new European Accessibility Act coming closer (28 June 2025), having an accessible website has gone from a "nice to have" to a "must have". If you haven't already started looking into the accessibility aspects of your corporate website, it's time to do so now.
How accessibility standards improve web design
Remember the days before audiobooks were a thing? When ink on paper was the only way to experience the written word? It’s a world that largely excluded the visually impaired, even prompting The American Foundation for the Blind to establish a recording studio back in 1932 where books were created on vinyl records. Fast forward to the 2020s and audiobooks are the fastest growing format in publishing.
Three Examples of B2B Website Experiences That Convert
We’ve seen it many times before: search traffic to your B2B website is good, people are reaching the pages you want to direct them to, yet not enough of them are being converted. Content is king as they say, so there must be something wrong with exactly that, right? Not necessarily. Even the most engaging content in the world will underperform if it isn’t presented with the same high quality standard of UI. Which is why in this blog we’re going to highlight three inspiring best practice examples of B2B websites with a UI that helps convert, and how your business can learn from them.
Make your website better for all users
The accessibility experts at Funka recently moved in with us in our Stockholm office. We took the opportunity to discuss why accessibility is important and how corporate websites can improve.
Making the web a better place through inclusive design
The web should provide unprecedented access to information and interactions for everyone, but today this is often not the reality. Most websites have accessibility barriers that make it difficult or near impossible to use and navigate for users with disabilities.
An accessible website is key to telling your story
When it comes to modern accessibility standards, users and regulators demand more from listed companies. To withstand scrutiny, there are some easy wins! With a bit of development, some new content routines and tweaks to brand guidelines, everyone will be able to access the corporate website.