Insights

Integrating accessibility into your brand strategy isn’t just a compliance requirement, it’s a business opportunity, writes Staffan Lindgren, Group CTO and Chief AI officer, Aura.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?

Accessibility compliance is becoming increasingly important in corporate communication. This shift is being driven by the forthcoming European Accessibility Act, which will take effect in June of this year. In response, Webranking 2024-2025 has introduced criteria to evaluate accessibility on corporate websites in greater detail than before.

With the date for the implementation of the new European Accessibility Act coming closer (28 June 2025), having an accessible website has gone from a "nice to have" to a "must have". If you haven't already started looking into the accessibility aspects of your corporate website, it's time to do so now.

Remember the days before audiobooks were a thing? When ink on paper was the only way to experience the written word? It’s a world that largely excluded the visually impaired, even prompting The American Foundation for the Blind to establish a recording studio back in 1932 where books were created on vinyl records. Fast forward to the 2020s and audiobooks are the fastest growing format in publishing.

We’ve seen it many times before: search traffic to your B2B website is good, people are reaching the pages you want to direct them to, yet not enough of them are being converted. Content is king as they say, so there must be something wrong with exactly that, right? Not necessarily. Even the most engaging content in the world will underperform if it isn’t presented with the same high quality standard of UI. Which is why in this blog we’re going to highlight three inspiring best practice examples of B2B websites with a UI that helps convert, and how your business can learn from them.

The accessibility experts at Funka recently moved in with us in our Stockholm office. We took the opportunity to discuss why accessibility is important and how corporate websites can improve.

The web should provide unprecedented access to information and interactions for everyone, but today this is often not the reality. Most websites have accessibility barriers that make it difficult or near impossible to use and navigate for users with disabilities.