Insights

The world of SEO is an ever-changing landscape. As customers’ search behaviour becomes more complex and diversified, staying on top of page rankings and optimisation can be overwhelming, even for an experienced SEO professional. To address this challenge, our SEO team has developed a workflow that leverages the automation of critical tasks to provide a smoother and quicker path to SEO success.

Social media platforms are a crucial part of most brands’ marketing strategy. With 4.95 billion users globally and a more than 60% penetration rate1, platforms such as Instagram, TikTok and Linkedin offer unique opportunities to build your brand and generate leads. However, for a social media ad campaign to be successful, you need to be strategic – not least when writing the copy for it. In this article, we have listed our top copywriting tips for social media ads.

You may have heard of something called readability. For anyone with a website, it's crucial to know about. In short, readability is a measure of how easy it is for a person to read and understand a text. But how can you ensure your content is readable? That's what we're here to explain!

Do you have well-defined strategies supported by your business goals but find it difficult to turn them into concrete content and design solutions for your website? You're not alone.

Search Engine Optimisation (SEO) can be an overwhelming topic for web editors and content creators. With an ever-changing algorithm and a huge range of technical and content factors that can impact a website's performance on search engines, it's easy to lose track of the objective of SEO.

When building a website, the main focus is usually on what the visitor will see and experience when they come to the website. That will, of course, always be the most important thing, but there are also strong reasons to make a great effort in providing a good user experience for the editor.

To continuously provide relevant, updated and interesting content is something that many companies struggle with. This is confirmed in our yearly Web Management Survey, where we ask communication professionals working with corporate communication about which content-related challenges they foresee will be the biggest this year.

Videos. I don’t think anyone needs an explanation of what a video is. Right? It’s something that’s been with us for decades. But somehow, this beautiful medium keeps evolving and reinventing itself right in front of us, no matter how long it’s been around. What does this have to do with digital corporate communication? Well, the answer can be said in three words: social media marketing.