Insights

A corporate website is a crucial communication channel for any listed company. So, when preparing your company website for an initial public offering (IPO), it's important to get it right — from content and UX to technical features and CMS. We have listed our five top tips to help you through it.

A corporate website is crucial for capital market professionals as it's often the first point of contact for potential investors. To understand their expectations, Comprend's Capital Market survey 2023 was conducted, with 136 participants comprising capital market professionals in diverse roles, such as business journalists, sell-side analysts, financial planners, and fund managers. This article summarises the survey's key findings, highlighting the crucial information expected on a corporate website by capital market professionals.

While corporate storytelling is still a top priority and companies are hiring more people within corporate website management, it seems that comms departments are also focusing on improving their strategic work. What will be the key to improving communication when the competition for investors and talent intensifies?"As we have an explicit consent approach we do not even know how many people are not accepting setting tracking cookies. The reliability of the numbers is really a hard guess besides seeing some trends over time.""Besides the AI chatbot, we're yet to discover for what purposes AI can be used.""Support the existing process of content creation, implementation and delivery (prediction what's next) regarding text, imagery and maybe look and feel."

In this year's Web Management survey we noticed that corporate communication professionals struggle with creating a unified brand experience across digital channels whilst also producing engaging content that resonates with their audience. They are also worried that they won't be able to keep up with the fast-developing technological landscape.

It's time for our annual tradition of predicting digital corporate communication trends. This year the world has seen new challenges, and we are reminded once again of how volatile the world around us is and how important it is to stay up to date.

Strategy in itself is a tool that will help your teams, employees, and stakeholders understand, accept, and support the decisions that are made and thereby avoid time spent on things that negatively affect your ability to reach your goals. However, in your day-to-day operations, it might be difficult to align and integrate your strategy with your daily work.

Managing a corporate website is a difficult balancing act to meet the needs of a wide range of stakeholders. To help companies understand the ever-growing expectations, we conduct a Capital Market survey each year to ask analysts, investors and business journalists what their website requirements are."Usually, the information regarding ESG at a company website is very general and doesn't really give out any detailed information to help me as a journalist and researcher understand HOW the company is working with and implementing the ESG-policies. More details and a more comprehensible presentation of the HOW of ESG within the company would be highly appreciated."

The increasing demand for sustainability content has made it harder for communications professionals to provide relevant sustainability content for all stakeholder groups. According to our Web Management Survey earlier this year, communication professionals find it challenging to create relevant sustainability content for investors and business journalists. Here are our tips on what to do based on our recent Webranking research.