Insights

Most brand guidelines get written, get approved, and then sit on SharePoint while everyone tries to remember if it's "website" or "web site". Not because we don't take them seriously – but because applying them consistently across every LinkedIn post, every web page, every proposal is grinding work, and grinding work always falls off the bottom of the list. 

Have you ever wondered how much your website is really saying about you? Not just the words on the page but the accessibility gaps, the broken links, the security headers nobody checked, the cookie banner that doesn't quite do what it claims, and the tone of voice that drifts a little further from your brand with every new page someone publishes.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?