Insights

Our annual Career survey reveals some critical insights into what jobseekers, students and employees want to see on a company website. The results showed that flexible working hours and work-life balance are still high on the priority list, along with information about employee well-being. To attract top talent, it's crucial to give an honest and detailed description of your company's support for these areas. We also found that jobseekers visit corporate websites to get a feel for a company's values, mission, structure and strategy.

TikTok is the second biggest social media platform behind Instagram, and for many of us, it's a bit unknown. Contrary to common belief, TikTok is not just for teens who can't wait to post their next lip sync challenge. Today it has one billion monthly visits, with users of all ages.

Do you find it challenging to attract the right people to your company's workforce? Jobseekers are a demanding target group that require a lot of information from your corporate website. The results from our latest Careers survey show that it's essential to include your purpose, your approach to work-life balance, remote working and personal and professional development opportunities.

Employer branding is more important than ever before. It's no longer enough to provide good benefits, development opportunities, and interesting tasks to attract talent. Employers must also convince jobseekers that their company is a place where the jobseeker belongs and that the company's culture and purpose align with their values. And, as if this isn't hard enough, it must be done in a trustworthy way. So, how do you create trust when trying to position yourself as a great employer? And what should you avoid doing?

The corporate website is one of the most important communication channels for employer branding. Yet, many European companies miss to include their approach to remote working – something which jobseekers find increasingly important.

Finding the right talent is a constant challenge. It is also a challenge for jobseekers to find the company that they want to work for. You need to make sure that your website demonstrates what it is like to work at your company.

The job market is more competitive than ever, and companies need to stand out for all the right reasons if they want to attract top talent. As we've discussed in Comprend’s Careers Report 2019, a company’s corporate website is the main port of call for jobseekers who are considering making an application - and it's not just the Careers section you should be worrying about.