Insights

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

In today’s fast-paced business landscape, getting your brand noticed, liked, and remembered is more crucial than ever. Effective marketing strategies play a pivotal role in achieving these goals, ultimately driving success and growth for your business.

Effective marketing communications is the key for creating brand awareness, building customer relationships, and driving sales. In an increasingly competitive market, mastering the art of marketing communications is essential for not only maintaining a position, but also thriving with the advantages it provides.

In the ever-evolving landscape of B2B communication, one thing remains constant: the need for effective strategies that yield tangible results. While measuring efficiency has long been a staple of assessing performance, it’s high time we shift our focus towards measuring effectiveness.

Working with marketing it is sometimes easy to overlook pricing as a key element in the marketing mix. Considering the fact that, according to ”The power of pricing” by McKinsey,  a 1% increase in price statistically bumps profit by a whopping 8%, we need to rethink.

Every day, we’re bombarded with bleak headlines about companies facing financial struggles and the economy’s downturn. It’s easy to feel discouraged and want to pull back on marketing activities. However, this is the perfect time to seize opportunities and gain market share. In this blog post, we’ll show you why you should view this downturn as a chance to accelerate growth and provide you with a recipe for success during the upcoming recovery phase.

Strategy in itself is a tool that will help your teams, employees, and stakeholders understand, accept, and support the decisions that are made and thereby avoid time spent on things that negatively affect your ability to reach your goals. However, in your day-to-day operations, it might be difficult to align and integrate your strategy with your daily work.

For those of us in marketing, it's clear that nowadays, using different kinds of marketing technology is the name of the game. For us who have been around for some time, the growth of marketing technology companies (today known as MarTech) comes as no surprise.