Thoughts, ideas and insights from experts in all things marketing, communication and technology.
First of: what is a cookie and where is it? In their most basic form, cookies are text-strings that websites save on your device as you browse the web. They serve as a memory tool and are able to recognize your online behavior and remember your actions. While this may sound negative, cookies are actually what makes the World Wide Web work the way it does. Whether you are online shopping, logging in to an account, or browsing the internet, cookies are responsible for your overall online experience.
