Insights

Most corporate companies that are active on social media want to create successful content that connects with their target audiences. But how exactly do you know if your post has been successful? And how can you pinpoint areas of improvement? Well, it all comes down to tracking the right Key Performance Indicators (KPIs).

Videos. I don’t think anyone needs an explanation of what a video is. Right? It’s something that’s been with us for decades. But somehow, this beautiful medium keeps evolving and reinventing itself right in front of us, no matter how long it’s been around. What does this have to do with digital corporate communication? Well, the answer can be said in three words: social media marketing.

Content and SEO, two marketing disciplines that often are closely tied. But what about social media? Yes, social media is a part of the family too, and all three of them have a similar goal: delivering great content to the audience. First, you have content marketing where you inform, entertain, and inspire your audience. Then you have social media to promote, share, and create buzz around your content. And third, there is SEO, where SEO optimized content reaches your audience in the SERP (Search Engine Results Page). Three disciplines with one shared goal. They simply go about it in different ways.