Insights

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

As the pace of technological change accelerates, enterprises must be agile to remain competitive – not least when it comes to AI. Traditional AI implementation approaches, which often involve lengthy development cycles and rigid structures, are no longer sufficient. Agile AI solutions on the other hand, characterised by flexibility, scalability, and rapid deployment, are essential to keep up with dynamic market demands and technological advancements. Microservice architecture offers a promising approach to achieving this agility.

The corporate website is necessary for communicating with corporate audiences and being compliant. Sustainability is a topic that is ever-increasing in importance. Despite having tons of information on their website, companies often forget the significant environmental impact of the website itself.

Page speed and website speed may seem to be simple topics, but many times these are complex issue. There is no single recipe to get faster speed, rather it is the combination of editor and technical knowledge.

In 2020, people expect a personalised digital experience. Companies like Netflix, Spotify and Klarna have raised the bar for consumers in recent years by providing highly personalised experiences to users.

Running a website isn't free, but it doesn't have to cost more than necessary. In a changing world, what you really need is the ability to respond and react quickly with hassle-free publishing and editing. 

Are you struggling to manage a website that has grown out of control and become difficult to maintain? Is your user interface chaotic, rather than calm? If so, a design system might just be the solution for you!"A design system is the single source of truth for all your digital communications""A design system unites product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life”.“Design systems provide a convenient, centralised, and evolving map of a brand’s known product territories with directional pointers to help you explore new regions.”

Dark sites are a longstanding part of the communicator's crisis arsenal and it’s not hard to understand why. Rather than having your day to day activities paralysed by a crisis, a dark site ensures you will always have an escape route in place. At the flick of a switch, communicators can now direct users to a platform pre-loaded with information, assets, and functionalities designed to manage stakeholder communication.