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German companies lead in digital innovation communication but face challenges in investor transparency

Germany 2024-2025

This year's Webranking results for Germany reveal strong performance from the country’s 60 largest included companies. The average score of 52.5 points surpasses the European average of 48.4 points. The findings underline German companies' commitment to digital corporate communications and their ability to meet stakeholders’ expectations.

Despite their strong overall performance, German companies face challenges in investor relations communication and presenting share-related information on their websites. Transparency on financial and strategic risks and dividend-related information especially falls behind stakeholder expectations.

52.5/100 

Average score Germany, 2024-2025

48.4/100

Average score Europe 500, 2024-2025

Key findings

  • German companies outperform Europe: Germany’s 60 largest companies achieved an average score of 52.5 points, surpassing the European average of 48.4.
  • Strength in presenting corporate identity: German companies excel in the about us section, with 97% providing clear information on their national or international market positioning, compared to the European average of 90%.
  • Leading in technology communication: With 90% of companies addressing emerging technologies like AI and blockchain and 88% highlighting digitalisation efforts, German companies outpace their European peers in showcasing innovation and adaptability.
  • Meeting workforce expectations: Flexible work policies are a highlight, with 65% presenting approaches to flexible hours and 63% addressing remote work, far exceeding European averages.
  • Challenges in investor transparency: Only 5% of German companies disclose operational risks, and 13% disclose financial risks, well below European benchmarks. Improving risk disclosures could strengthen trust and align with governance expectations.
  • Missed opportunities in dividend communication: While 58% of companies visualise dividend history, this is still below the European average of 66%. Clearer dividend policies and visual data could better meet stakeholder needs.

Strengths and best practices

Presenting corporate identity and market positioning

The best-performing area for the German companies is presenting information about who they are as companies in the about us section, with an average criteria fulfilment of 63%. German companies excel in presenting information about their position within the industry. A notable 97% of the companies provide details on their national or international positioning, outperforming the European average of 90%.

This information builds credibility and helps stakeholders, including investors, analysts, and potential partners, understand the company's competitive landscape and strategic importance.

Henkel provide a clear and structured presentation of their mission, values, and global reach, combined with visually engaging elements like photos and videos.

Highlighting the role of technology in business growth

Emerging technologies such as AI and blockchain are addressed by 90% of companies, compared to 79% in Europe. Additionally, 88% highlight their digitalisation efforts, well above the 80% European benchmark.

Addressing technologies like AI and blockchain demonstrates an organisation’s adaptability and relevance in a rapidly changing business environment. By highlighting how these technologies impact operations, companies showcase innovation, positioning themselves as forward-thinking.

A focus on digitalisation communicates an organisation’s commitment to efficiency and modernisation. This is particularly important for stakeholders evaluating a company’s long-term viability and preparedness for digital transformation.

GEA clearly outline their approach to leveraging digitalisation and AI to drive efficiency, innovation, and customer value.

90%

present information about emerging technologies such as AI and block chain, Germany

79%

present information about emerging technologies such as AI and block chain, Europe 500

88%

highlight digitalisation efforts, Germany

80%

highlight digitalisation efforts, Europe 500

65%

present their approach to flexible working hours, Germany

33%

present their approach to flexible working hours, Europe 500

63%

discuss remote working initiatives, Germany

41%

discuss remote working initiatives, Europe 500

Meeting modern workforce expectations

Presenting career-related information continues to be a key strength for German companies, with an average criteria fulfilment of 62%.

Flexible work policies are a highlight, with 65% presenting approaches to flexible working hours, doubling the European average of 33%. Similarly, 63% discuss remote working initiatives, compared to 41% in Europe.

Flexible work arrangements are increasingly valued by employees. By presenting these policies, companies demonstrate an understanding of employee needs and align with modern workforce expectations, enhancing their appeal to jobseekers.

Highlighting remote work options signals flexibility and adaptability, which can attract a broader talent pool. It also positions companies as progressive employers who respond to the growing trend of hybrid work environments.

Hannover Re clearly outline their commitment to flexible working by highlighting options for remote work and flexible schedules, demonstrating their responsiveness to modern workforce needs.

Challenges and opportunities for improvement

Falling short in risk disclosures

While the overall performance of investor relations-related information is at 33%, slightly better than the European average of 31%, German companies fall behind when it comes to presenting information about risk management. Investors, analysts, and other financial stakeholders rely on comprehensive risk information to make informed decisions about the viability and resilience of a company. By adequately presenting such data, German companies risk falling short of stakeholder expectations.

Only 5% of German companies provide information about operational risks, falling short of the European average of 18%. Similarly, disclosures on financial (13% vs 20%) and strategic risks (8% vs 15%) remain low.

German companies’ limited disclosure of operational risks could raise concerns about their preparedness for disruptions in daily activities, potentially deterring cautious investors. Similarly, insufficient transparency on financial risks and strategic risks deprives stakeholders of insights into long-term stability and the company’s ability to manage challenges or leverage opportunities.

While 41% share general risk management routines, this is slightly below the European benchmark of 44%. Risk management routines are a cornerstone of good governance, reflecting how a company identifies, evaluates, and mitigates risks. Insufficient disclosure here could suggest a lack of focus on governance.

Hugo Boss present a concise overview of their risk management approach with a link to the online annual report where it is explained in detail.

5%

present information about operational risks, Germany

18%

present information about operational risks, Europe 500

13%

present information about financial risks, Germany

20%

present information about financial risks, Europe 500

30%

present a dividend policy, Germany

34%

present a dividend policy, Europe 500

58%

present dividend history, Germany

66%

present dividend history, Europe 500

Missed opportunities in dividend policy presentation

The average performance in the share section is slightly better than the European average (39% vs. 36%), but German companies fall behind in presenting dividend information.

Dividend policies are disclosed by only 30% of companies, compared to 34% in Europe. A clear and transparent dividend policy provides investors with insights into a company’s financial priorities, stability, and long-term commitment to returning value to shareholders. Without this information, stakeholders may find it difficult to assess how the company balances reinvestment with shareholder returns.

Dividend history visualisations are more common, presented by 58% of German companies, though still below the European average of 66%. Presenting a comprehensive dividend history in an accessible visual format, such as a bar chart or table, makes it easier for stakeholders to understand trends and evaluate consistency in returns over time.

Allianz clearly present their dividend policy and history with detailed explanations and visualisations, making it easy for stakeholders to understand trends in the company's shareholder returns.

Top performers

1. BASF

73.2/100 points

2. Deutsche Telekom

71.8/100 points 

3. Fresenius

63.4/100 points 

BASF take the lead as the best-performing German company this year, moving up from second place last year., with an improved score of 0.4 points. They excel in areas such as Sustainability, Reporting and Careers.

Deutsche Telekom drop one position from last year, with their score decreasing by one point. Despite this, they continue to perform strongly in Sustainability and Careers.

Fresenius keep their third placement from last year, delivering strong results Careers, About us and Sustainability.

Best climber

Vonovia are this year's best German climber, meaning the company who have improved their score the most since last year. They have achieved a remarkable increase of 18.2 points over last year’s score. They are also this year's best European climber. Very well done!

+18.2

points improvement

Top 10 - Germany

RankCompanyMain countrySectorScore
1BASFGermanyChemicals73.2
2Deutsche TelekomGermanyTelecommunications71.8
3FreseniusGermanyHealth Care70.0
4SAPGermanyTechnology68.0
5MerckGermanyHealth Care66.4
6ContinentalGermanyAutomobiles and Parts66.2
7RWEGermanyUtilities65.7
8HenkelGermanyConsumer Products and Services64.9
9SymriseGermanyChemicals62.7
10Hugo BossGermanyConsumer Products and Services61.7

See the complete results list

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Humla TördHead of Webranking
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Freja NilssonProject manager, Webranking