A blue, inflated bear-shaped figure stands against a plain, light grey background. The figure has a shiny, puffy texture.

Driving outcomes, generating higher customer lifetime value

Combining diverse skills to create measureble results and impact enabling long-term growth

Performance marketing

Combining data and automation with real-world experience, we deliver adaptive strategies that maximise marketing-sourced revenue, optimise customer experience, and improve efficiencies.

Digital marketing

Strategy, planning, optimisation and set up
Social media advertising
Video, display and programmatic advertising
Conversion rate optimisation (CRO) and growth strategy

Search

Search strategy
Data-driven search
Behaviour analysis
Technical search engine optimisation (SEO)
Organic search (SEO)
Search engine marketing (SEM)
Website migrations

Data driven content

Concept strategy and orchestration
Content production and optimisation
Global content localisation

Data, analytics and insights

Orchestrating data to make it understandable and usable as part of marketing and communication strategies.

Data strategy

Sales and marketing data strategy
Measurement audit and current state analysis
Digital analytics KPI-workshop
Digital analytics measurement plan
Technical implementation plan
GDPR and privacy consultancy

Data management

Digital analytics implementation
Tag management
Consent management
Cloud infrastructure
Data integration and warehousing
Data visualisation and dashboards

Analysis and insights

Market segmentation
Customer journey mapping
Digital presence / media investments
Performance metrics
Creative effectiveness
Marketing mix modelling (MMM)
A/B testing
Trends

Client stories

We work with clients like you. Together we take on the challenges of today, making communication impactful and relevant.

Vepsäläinen

Using data and insights to enhance digital advertising for Vepsäläinen

Alfa Laval

How Alfa Laval won a huge market position by consistent and long-term communication.

SSAB

Leveraging data and tech for a global manufacturer

Performance and analytics news and insights

The latest insights and news from the Comprend team on performance and analytics and related topics.

News 11 December 2024

French companies face challenges in investor relations and governance transparency

The results of the 2024-2025 Webranking survey provide a detailed look into how France's largest companies are performing in digital corporate communications. This year's evaluation covered 66 companies, with an average score of 43.2 out of 100. Since this is below the Europe 500 average, the results highlight several key areas where improvements are possible.

Holographic projections of data and documents emanate from a laptop on a glass table, highlighting advanced digital technology in a modern workspace.

Insight 15 November 2024

Does the introduction of AI Overviews mean the end of SEO?

At the beginning of the year, we predicted that as Google’s AI Overviews (formerly called Search Generative Experience, or SGE) is refined, the search landscape may change as users retrieve the information they need from Google without clicking through to websites. Now, with AI Overviews being rolled out in more than 100 countries around the globe, the topic is more relevant than ever. So, what do we know about AI Overviews? How is it changing the Search landscape, and how should businesses adapt?

Futuristic smartphones floating with transparent screens, illuminated by blue neon lights in a 3d rendered scene.

Insight 12 November 2024

Unlock faster load times and boost your rankings: the power of optimising LCP

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

See all news and insights

Performance and analytics partners

We have strong partnerships with key technology providers.

Google

Adobe

Google Cloud

Piwik Pro

Matomo Analytics

Contact us

We'd love to talk to you. Contact us to discuss how we can help you drive growth using insights from data.

Mikko PeltomäkiFinland

mikko.peltomaki@comprend.com

James HandslipUnited Kingdom

james.handslip@comprend.com+44 20 8609 4908

Per BruunSweden

per.bruun@comprend.com+46 73 520 63 15

Driving outcomes, generating higher customer lifetime value