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Webranking news and insights

Following the publication of the Webranking results every year, we provide insights into the results and what they mean. Read about the latest news and insights from Webranking below.

Insights from our research

Insights

Enhancing sustainability communication: The value of storytelling, leadership and transparency

By Julia Bergström, Research analyst

Transparent and accessible sustainability communication is essential for demonstrating stakeholder accountability and commitment. The latest Webranking 2024-2025 results examine how Europe’s largest companies present their sustainability information online. Companies excel in showcasing a sustainability strategy, and many present case studies where the strategy was implemented. A challenge for the companies is presenting information about social sustainability, which lags behind environmental sustainability.

Insights

Effective investor relations communication: insights from Webranking 2024-2025

By Freja Nilsson, Project Manager Webranking

Effective investor relations (IR) communication is essential for building trust and transparency with stakeholders. The latest Webranking 2024-2025 results reveal key trends and challenges in how Europe’s largest companies communicate their financial results and ambitions on their websites. While many companies excel at presenting their overarching goals and strategies, gaps remain in providing concrete financial targets, market outlooks, and fully accessible online reports.

Insights

How to boost employer branding on your website in five easy steps

By Julia Bergström, Research Analyst. Co-writer Porcia Maley, Communications Consultant.

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.

Insights

Accessibility compliance among Europe's leading companies

By Freja Nilsson, Project Manager Webranking

Accessibility compliance is becoming increasingly important in corporate communication. This shift is being driven by the forthcoming European Accessibility Act, which will take effect in June of this year. In response, Webranking 2024-2025 has introduced criteria to evaluate accessibility on corporate websites in greater detail than before.

Webranking news

15 January 2025Webranking news

German companies lead in digital innovation communication but face challenges in investor transparency

This year's Webranking results for Germany reveal strong performance from the country’s 60 largest included companies. The average score of 52.5 points surpasses the European average of 48.4 points. The findings underline German companies' commitment to digital corporate communication and their ability to meet stakeholders’ expectations. Despite their strong overall performance, German companies face challenges in investor relations communication and presenting share-related information on their websites. Transparency on financial and strategic risks and dividend-related information especially falls behind stakeholder expectations.

11 December 2024Webranking news

French companies face challenges in investor relations and governance transparency

The results of the 2024-2025 Webranking survey provide a detailed look into how France's largest companies are performing in digital corporate communications. This year's evaluation covered 66 companies, with an average score of 43.2 out of 100. Since this is below the Europe 500 average, the results highlight several key areas where improvements are possible.

4 December 2024Webranking news

Spanish companies excel in financial reporting, but strategy communication needs clarity

The results of the 2024-2025 Webranking by Comprend reveal that Spain's 20 largest companies, based on market capitalisation, set a high standard for corporate website performance. With an average score of 52.07, Spanish companies have surpassed both last year’s average of 49.7 and the Europe 500 average of 48.40. This highlights a sustained commitment to meeting stakeholder expectations, particularly in key areas such as financial reporting and innovation.

27 November 2024Webranking news

Sustainability communications advance, but UK companies miss opportunities to attract talent

The 28th edition of Webranking by Comprend evaluates how effectively the UK’s largest companies address stakeholder expectations for transparency and accessibility on their websites. These criteria are informed by direct insights from key stakeholder groups, including investors, analysts, and job seekers.

Webranking White Papers

Webranking White Paper 2024-2025

This year's white paper provides data-driven insights into evolving stakeholder expectations and best practices across key communication areas, including sustainability, employer branding, and investor relations. We also take a closer look at accessibility, thought leadership, and the role of AI in corporate communications.

Download the White Paper

Download past white papers

Webranking White Paper 2023-2024 (PDF)

Webranking White Paper 2022-2023 (PDF)

Webranking White Paper 2021-2022 (PDF)

Webranking White Paper 2020-2021 (PDF)

Webranking Whitw Paper 2019-2020 (PDF)

Contact us

We’re more than happy to talk you through Webranking over a call, or perhaps a cup of coffee

Humla TördHead of Webranking
+46 70 971 12 75
Freja NilssonProject manager, Webranking
+46 76 109 05 92